If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is.
Showing you care means going the extra mile. Boost Mobile & Orange could have so [...]
As Stephen MR Covey (son of the Covey you know) said “Trust is the one thing that touches everything.”
If you think about it, trust is so often relegated to the domains of PR or CSR. It’s never seen as critical to the development of the bottom line.
But, if you consider that “communication is a function [...]
There’s an old maxim describing 4 blind men discovering an elephant. The blind man who feels the leg says the elephant is like a tall tower of stone. The man who feels his tail disagrees saying the elephant must be a long, thin but flexible rope. And the irony is they are both correct because [...]
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It took 12 years for Monster Energy drinks to eclipse Red Bull in the US on full size cans. It took Apple 10 years to build its K12 education strategy and influence students from the ground up.
What are you working on that outlasts your next 90 days?
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Sneak preview from the 2009 mobileYouth report
Mobile Industry – Winning and Losing Relationships
View more presentations from Graham Brown. (tags: apple mobile)
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Trust Earned and Lost
“Communication is not a function of technique but a function of trust” – Stephen R Covey
Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below.
In my [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #6) If you want to change your results, change your measurements
7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works – [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #5) Challenge your internal language
6) If you want to change your results, change your measurements
Ultimately it all comes down to Your choice of metric.
I’ve been a long time proponent of integrating long term business metrics alongside [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #4) Make the internal business case for youth
5) Challenge your internal language.
Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages.
See this post by Dave Knox from [...]
