clarity

Clarity is Power

by Graham Brown on October 5, 2009

Doing more is lazy. Clarity is power. When you want to search for something you go to Google. When you want to drink an energy drink you go for Red Bull. When you want running shoes you choose Nike. When you want a great laptop you choose a Mac. Great Brands are clear. This is [...]

Ford takes on Toyota at its youth marketing strategy

by Graham Brown on November 22, 2007

John Farley was a former VP at Toyota, the company that brought you the kick-ass youth auto offering Scion. After some time out of the industry he has ended up at the Ford Motor Company. What is he doing there? Launching Ford’s answer to the Scion – the Ford Flex. Ford said its participating dealers [...]