I could talk about the mobileYouth workout we held in May 2008, but I wouldn’t be able to out-do the superb post by Claude Florin at HP over on his Innovative Communications blog.
Claude pretty much summarizes the key themes of the day:
Monetizing free-content with new business models
User profiling driving relevance and protecting privacy
Trusted social dialogue [...]
50 Youth Marketing Keywords you need to know Youth Trends Report (new site) The mobileYouth report
A look at Red Bull 1976 Games End of the Pepsi Generation
Create Culture or Go Home Context: 10 Brands that Lead The Social Media Campfire What is Social Currency? Paid vs Earned Media
Youth Buyology What they don't teach you at Business School Customers Are The Brand Customers Are The Brand The C2C Era Growing Grass Roots Movements The day we met Threadless The Attention Economy Now I Can Drink Me Meatball Sundae: What is it? Brand trust and advocacy survey
