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What Youth Think: Chidi on Red Bull

by Graham Brown on August 19, 2009

Ok, so this week it’s soda week on mobileYouth. Check out our Upstart Radio interview with Victor Nguyen Long from 72 and Sunny (formerly Red Bull and Coke). Now to our youth reviewers from What Youth Think. This time it’s Chidi’s review of Red Bull – live and direct. For more reviews from What Youth [...]

Cause and Connect:10 inspiring case studies how Youth Brands use good causes to sell

by Graham Brown on November 21, 2008

Need youth marketing speakers for your event? A global business development and knowledge share network for youth marketing and youth research agencies Key youth marketing recommendations for mobile companies Need powerpoint presentations on Youth Marketing and Mobile Trends? If you want to see how youth marketing will look in 5 years time, look no further [...]

# The 10 Changes a CEO needs to make to win young consumers – #8 Give up on owning the brand

March 13, 2008

We no longer own the brand An Invasion of Armies Can Be Resisted But Not An Idea Whose Time Has Come – Victor Hugo Study any large brand such as Coca-Cola or Nike and you’ll find an organization awash with legal eagles, marcomms and defensive IP arrangements. Why? Because ownership and protection of the brand [...]

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