Ok, so this week it’s soda week on mobileYouth. Check out our Upstart Radio interview with Victor Nguyen Long from 72 and Sunny (formerly Red Bull and Coke). Now to our youth reviewers from What Youth Think. This time it’s Chidi’s review of Red Bull – live and direct. For more reviews from What Youth [...]
Upstart Radio by Graham Brown
If you want to see both sides of the coin when it comes to connecting with customers, Victor Nguyen Long from acclaimed agency 72 and Sunny probably knows more than most having worked with both Red Bull and Coke in his previous lives. Brands & people featured in this episode [...]
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We no longer own the brand
An Invasion of Armies Can Be Resisted But Not An Idea Whose Time Has Come – Victor Hugo
Study any large brand such as Coca-Cola or Nike and you’ll find an organization awash with legal eagles, marcomms and defensive IP arrangements. Why? Because ownership and protection of the brand has been [...]
