community
Are you selling community or selling a product?
by Graham Brown on October 30, 2009
Be a Platform not a Product
by Graham Brown on October 3, 2009
Don’t fall in love with your product. Don’t fall in love with your campaign. Don’t fall in love with the big idea. Don’t fall in love with your agency. Do fall in love with the context. Do fall in love with your customer. Do fall in love with the community. Do fall in love. It [...]
