Join Graham Brown of Youth Research Partners in a journey into the drivers of today’s young customer. At this Young Ideas Salon, we’ll be looking at the following key behavioral questions: * Why is the “connected generation” a myth and how does this impact modern marketing? * What are the two key drivers of youth [...]
connected generation
In this series for our features series, I look at the 10 most common myths held about Mobile Youth. If you want to understand young consumers don’t hire a technologist – they’ll tell you why young people are or are not relevant to Web 2.0, mobile and the internet. However, what you need to be [...]
