consumer generated content

Is all well in consumer generated content?

by Graham Brown on March 7, 2008

First we have a blip in Facebook numbers now we have mainstream publications such as Newsweek putting the boot into “user generated content” and trying to take ownership of new phrases for the public lexicon such as “Web 3.0″. NW’s positions Web3.0 as life after the era of Digital Maoism – or that is mob [...]

Ford takes on Toyota at its youth marketing strategy

by Graham Brown on November 22, 2007

John Farley was a former VP at Toyota, the company that brought you the kick-ass youth auto offering Scion. After some time out of the industry he has ended up at the Ford Motor Company. What is he doing there? Launching Ford’s answer to the Scion – the Ford Flex. Ford said its participating dealers [...]

Consumer Generated Content and Social Networking

November 21, 2007

Will it work on mobile? We asked delegates at our recent event [youtube gABsY-uGQlI]

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