Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report) Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I’d like to talk about one of my favourites. This is the key question - how does a mass market “everything to [...] [...more]
First we have a blip in Facebook numbers now we have mainstream publications such as Newsweek putting the boot into “user generated content” and trying to take ownership of new phrases for the public lexicon such as “Web 3.0″. NW’s positions Web3.0 as life after the era of Digital Maoism - or that is mob rule. The [...] [...more]
John Farley was a former VP at Toyota, the company that brought you the kick-ass youth auto offering Scion. After some time out of the industry he has ended up at the Ford Motor Company. What is he doing there? Launching Ford’s answer to the Scion - the Ford Flex. Ford said its participating dealers will [...] [...more]
Will it work on mobile? We asked delegates at our recent event [...more]
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