See the full Youth Marketing presentation here
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Only tech execs and drug dealers refer to their customers are “users”.
Why?
Users don’t choose, they use what’s given to them. Users don’t come back with awkward questions such as “what’s in it for me?”. Users don’t Gate out [...]

Older customers = more $$$ (today)

“Some of us believe in the man upstairs, all of us believe in sticking it for the man downstairs” - proclaims the intro to a recent Harley Davidson campaign.

Thoughts on The Harley Affect? Join the conversation on Twitter Graham Brown

Harley Davidson BARCELONA

Problem is, most of Harley Davidson’s customers [...]

Consumers don’t care about you, they only care about “me”…
“The riskiest thing you can do now is be safe” (Godin)
“Very good is boring… Very good is average”
Watch the video:

See my earlier post on the 10 Changes a CEO needs to make

New Nielsen data shows Word of Mouth by far the largest single influencer of purchasing decisions. Relying on word-of-mouth is also culturally specific, so bear this in mind when targeting local youth segments. For example, consumers in Hong Kong were most influenced by WoM, whereas the Danes were the least.
Top Five/Bottom Five - to rely [...]

Presentation slides by Graham Brown from the mobileYouth workout 2007
(updated slides 13th November 2007)
Note - to view the included On-The-Street Videos click here

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