consumers

Users

by Graham Brown on March 27, 2009

See the full Youth Marketing presentation here Want ideas & visuals for your next Youth Marketing presentation? Only tech execs and drug dealers refer to their customers are “users”. Why? Users don’t choose, they use what’s given to them. Users don’t come back with awkward questions such as “what’s in it for me?”. Users don’t [...]

Older customers = more $$$ (today) “Some of us believe in the man upstairs, all of us believe in sticking it for the man downstairs” – proclaims the intro to a recent Harley Davidson campaign. Thoughts on The Harley Affect? Join the conversation on Twitter Graham Brown Harley Davidson BARCELONA Problem is, most of Harley [...]

On being remarkable and sliced bread – Seth Godin. Why Consumers don’t care about you (at all)

March 25, 2008

Consumers don’t care about you, they only care about “me”… “The riskiest thing you can do now is be safe” (Godin) “Very good is boring… Very good is average” Watch the video: [youtube xBIVlM435Zg] See my earlier post on the 10 Changes a CEO needs to make

Read the full article →

Share of Customer vs Share of Market

January 16, 2008

Download Free Ebooks on Share of Customer Check out our latest downloads available free as PDFs or paid from Amazon as Kindle/iPad versions: The Youth Marketing Handbook (how do companies move from Share of Market to Share of Customer?) Influence: A Marketer’s Handbook (how does focusing on Share of Customer create word of mouth?) Share [...]

Read the full article →

New Word of Mouth statistics

November 19, 2007

New Nielsen data shows Word of Mouth by far the largest single influencer of purchasing decisions. Relying on word-of-mouth is also culturally specific, so bear this in mind when targeting local youth segments. For example, consumers in Hong Kong were most influenced by WoM, whereas the Danes were the least. Top Five/Bottom Five – to [...]

Read the full article →

mobileYouth Workout Presentation Slides

November 12, 2007

Presentation slides by Graham Brown from the mobileYouth workout 2007 (updated slides 13th November 2007) Note – to view the included On-The-Street Videos click here | View | Upload your own

Read the full article →