Tag Archive | "consumers"

Beware the Harley effect - is telecoms sitting on a demographic timebomb?

Beware the Harley effect - is telecoms sitting on a demographic timebomb?

Older customers = more $$$ (today) “Some of us believe in the man upstairs, all of us believe in sticking it for the man downstairs” - proclaims the intro to a recent Harley Davidson campaign. Thoughts on The Harley Affect? Join the conversation on Twitter Graham Brown Harley Davidson BARCELONA Problem is, most of Harley Davidson’s customers [...] [...more]

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On being remarkable and sliced bread - Seth Godin. Why Consumers don’t care about you (at all)

On being remarkable and sliced bread - Seth Godin. Why Consumers don’t care about you (at all)

Consumers don’t care about you, they only care about “me”… “The riskiest thing you can do now is be safe” (Godin) “Very good is boring… Very good is average” Watch the video: See my earlier post on the 10 Changes a CEO needs to make [...more]

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New Word of Mouth statistics

New Word of Mouth statistics

New Nielsen data shows Word of Mouth by far the largest single influencer of purchasing decisions. Relying on word-of-mouth is also culturally specific, so bear this in mind when targeting local youth segments. For example, consumers in Hong Kong were most influenced by WoM, whereas the Danes were the least. Top Five/Bottom Five - to rely [...] [...more]

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mobileYouth Workout Presentation Slides

mobileYouth Workout Presentation Slides

Presentation slides by Graham Brown from the mobileYouth workout 2007 (updated slides 13th November 2007) Note - to view the included On-The-Street Videos click here | View | Upload your own [...more]

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* Barking Robot by Derek Baird
* Big Brand on Campus by Benjamin Leis
* Canadian University Marketing by Morgan Coudray
* Change.org's Millennials Changing America Blog by Alex Steed
* China Youth Watch - China Youthology by Lisa Li Yi
* Digital Youth Research @ Berkeley
* Gen Y Music Marketing and Social Media by Greg Rollett
* Hard Knox Life by Dave Knox
* How to Break Anything by Kyle Studstill
* Mediasnackers by DK
* Millenial Marketing by Carol Phillips
* Reach Students by Luke Mitchell
* Shaping Youth by Amy Jussel
* TeenLab at Alcatel Lucent by Jennifer Carole
* The Marketing Student by David Fallarme
* Three Billion by Paul MacGregor
* Tyler Reed (Younique)
* Youth Marketing Buzz
* Youth Media Reporter by Ingrid Hu Dahl
* Ypulse by Anastasia Goodstein, Meredith Sires and Casey Lewis