When you talk about the amazing things a brand can achieve, few will mention sponsoring a music festival or buying the time of a celebrity to endorse your brand. That’s because these are the easy options, they’re lazy. Lazy brands create content not the context the customers so desire – i.e. lazy brands make the [...]
There was a time when Pepsi said that they were the “choice of a generation” and youth believed. There was a time that in exchange for the inconvenience caused by interrupting young people on TV, in the magazine or at the bus stop, creative agencies would balance the transactional deficit by delivering humour.
That’s what gave [...]
Paid Music’s Slippery Slope
Teen paid music consumption continues its downward slope. NPD reports that 13-17 yr olds consumed 19% less paid music in 2008 than in 2007. Interest in music, however, fails to wane with more teens listening to online radio than ever (now at 52% compared to 38% one year earlier). (Source Marketing Charts)
And [...]
The reception at MTV Viacom headquarters off Oxford Street in London tells an interesting story.
The Berlin Wall
As you enter you’re greated by a seminal piece of photography – 2 East German guards standing in uniform atop the Berlin Wall. It’s 1989 and the younger guard is holding, as a symbol of arrival, an umbrella emblazoned [...]
When children, mobile phones and schools come together problems often arise, and they are not about to go away any time soon. There is the issue of handsets being stolen from students’ bags. Also, kids who don’t have a mobile phone often complain about a lack of status, and those who have them are sometimes [...]
