content

New Presentation: Content vs Context

by Graham Brown on April 25, 2011

Part of the Trends 101 Series In every interaction, brand message and product we “see” the content but “feel” the context and it’s the feeling we buy. Think of your product as content and the social packaging as its context Now think of ways to increase the value of the context and reduce the cost [...]

Be a Platform not a Product

by Graham Brown on October 3, 2009

Don’t fall in love with your product. Don’t fall in love with your campaign. Don’t fall in love with the big idea. Don’t fall in love with your agency. Do fall in love with the context. Do fall in love with your customer. Do fall in love with the community. Do fall in love. It [...]

How can MTV regain its mobile crown?

November 20, 2008

The reception at MTV Viacom headquarters off Oxford Street in London tells an interesting story. The Berlin Wall As you enter you’re greated by a seminal piece of photography – 2 East German guards standing in uniform atop the Berlin Wall. It’s 1989 and the younger guard is holding, as a symbol of arrival, an [...]

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Consumer Generated Content and Social Networking

November 21, 2007

Will it work on mobile? We asked delegates at our recent event [youtube gABsY-uGQlI]

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Children, School and Mobile Phones

August 31, 2007

When children, mobile phones and schools come together problems often arise, and they are not about to go away any time soon. There is the issue of handsets being stolen from students’ bags. Also, kids who don’t have a mobile phone often complain about a lack of status, and those who have them are sometimes [...]

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