Increasingly mobile companies need to understand context.We need to understand not just what services youth are using on their mobile phone but also the context in which they are used. See the infographic below by Tatango to get an idea on where smartphones are used today. Interestingly, none of these options cite “toilet” or “bed” [...]
context
You can now access short bites from our Youth Marketing Handbook in the form of individual chapters. This week, we’re revisiting Context (see earlier post on Context) and focusing on the shift from Content to Context. What does this mean to youth marketers? We sometimes use Lego bricks in client presentations to illustrate the difference [...]
