On September 21, 2009,
in News,
by Graham Brown
Do your customers think they own your brand? The days of control are behind us. The brands that will win in this new landscape are those whose base of operations lie not in control but in leadership. This is brand democracy at work.
We’ve got to get it into our heads that youth don’t wake up [...]
On March 26, 2009,
in presentations,
by Graham Brown
See the full Youth Marketing presentation here
Want ideas & visuals for your next Youth Marketing presentation?
“The key to understanding the true meaning behind our actions is to understand the structure”
(Clotaire Rapaille, The Culture Code)
To understand why we buy we must first understand what role products have in our social universe. Every purchase [...]
