crowdsourcing

Product Development is Marketing

by Graham Brown on November 8, 2009

You gotta stop benchmarking and start playing by your own rules

by Graham Brown on October 2, 2009

The above slide is a quote from Peter Van Stolk on the Big Soda marketing model built on Pipelines rather than Platforms for engaging youth. The rules say that creating a great brand for youth is about creating the big idea – the drumming monkey, the gopher or the flashmob. That’s the unquestionable rule. Big [...]

Because it’s theirs…

September 21, 2009

Do your customers think they own your brand? The days of control are behind us. The brands that will win in this new landscape are those whose base of operations lie not in control but in leadership. This is brand democracy at work. We’ve got to get it into our heads that youth don’t wake [...]

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The Britney Spears model of marketing is “just so done”

September 18, 2009

Time to stop fishing where the fish are. Time to move from campaigns to conversations. If a brand is a story that we tell, it’s time to move the narrative from being about the brand to one about the customer. As we asked earlier, “where am I in this story”, “can I drink me?” The [...]

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Is your marketing telling a story about the brand or the customer?

June 18, 2009

Marketing is all about storytelling because storytelling has, since the era of the spoken word and the hunter gatherers huddled around the campfire, been the most effective way of communicating meaning and change to others. So often we reduce marketing to the features, the product. How successful would parents be if they instructed their kids [...]

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MobileYouth meets Threadless – the future of Youth Marketing?

May 20, 2009

Is this the face of Youth Marketing’s future? * 470,000 followers on Twitter * 1 million community members * $30m in revenues with 30% operating profit margin (and that was back in 06) * and…wait for it…. no advertising I had the opportunity to meet the guys at Threadless as a part of our 2009 [...]

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50 Youth Marketing Keywords (Part Two)

March 4, 2009

Graham Brown mobileYouth presents part 2 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Crowdsourcing. Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial 50 Youth Marketing Keywords You Need to Know PART [...]

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10 Articles on Working the Idea Cloud, Crowdsourcing and Product Development 30 Dec 08

December 30, 2008

* Schoolgirls lead the way ahead of 2012 games (Telegraph Finance) * New institute to explore how world’s poor use technology to spend, store and save money (Putting People First) * Invent-a-Game: Kids Design Online Game For Cash Prize (Impact Lab) * Threadless – the crowdsourcing company (The Equity Kicker) * Community 2.0: Juicy Campus [...]

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10 Articles on Working the Idea Cloud, Crowdsourcing and Product Development

December 9, 2008

* Crowdsourcing: Everything Old is New Again, and Again (BL Ochman’s Weblog) * Nokia Build, this is going to be huge (Pat Phelan) * Crowdsourcing the sales force (Springwise) * Crowdsourcing: Everything Old is New Again, and Again (Advertising Age) * Co-creation, communities and researching the benefits (Nokia Conversations) * More Craft Videos (PSFK) * [...]

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Cause and Connect:10 inspiring case studies how Youth Brands use good causes to sell

November 21, 2008

Need youth marketing speakers for your event? A global business development and knowledge share network for youth marketing and youth research agencies Key youth marketing recommendations for mobile companies Need powerpoint presentations on Youth Marketing and Mobile Trends? If you want to see how youth marketing will look in 5 years time, look no further [...]

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