There’s an old maxim describing 4 blind men discovering an elephant. The blind man who feels the leg says the elephant is like a tall tower of stone. The man who feels his tail disagrees saying the elephant must be a long, thin but flexible rope. And the irony is they are both correct because [...]
* Top 10 ‘Most Annoying and Unjustified’ Consumer Ripoffs (MarketingCharts)
* Measure, Understand and Improve Customer Experience | MCorp Consulting (Slideshare)
* More Info On Customer Experience And Loyalty (Customer Experience Matters)
* Download mobileYouth report overview 2009 – insights, youth mobile trends and mobile behavior (Mobileyouth)
* AOL account cancelation crisis : Brands should realize we are leaving [...]
* Top 10 ‘Most Annoying and Unjustified’ Consumer Ripoffs (MarketingCharts)
* Measure, Understand and Improve Customer Experience | MCorp Consulting (Slideshare)
* More Info On Customer Experience And Loyalty (Customer Experience Matters)
* AOL account cancelation crisis : Brands should realize we are leaving in a tyranny of transparency era (Emmanuel Vivier)
* Wireless Carriers Fail (Again) On Customer [...]
* Boost Mobile Reintroduces Itself to Wireless Consumers With New Image, Products and Services (CNNMoney.com)
* Download mobileYouth report overview 2009 – insights, youth mobile trends and mobile behavior (MobileYouth)
* Industrial or Social – What type of youth marketer are you? (www.mobileyouth.org)
* AOL account cancelation crisis : Brands should realize we are leaving in a tyranny [...]
Sneak preview from the 2009 mobileYouth report
Mobile Industry – Winning and Losing Relationships
View more presentations from Graham Brown. (tags: apple mobile)
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“What is my life if I am no longer useful to others?” von Goethe
Customer service is your best marketing strategy but for most industrial marketers it’s nothing more than a cost center. Remember when that company p***ed you off? You went and told the world about it didn’t you?
A generation ago customer service was not [...]
* Customer Experience Rankings 2008 (Logic+Emotion)
* Bad News Travels Fast Via Twitter (AdPulp)
* Loyal gas and electricity customers overcharged by £181m (Telegraph Finance)
* Customer managed experience: Facebook lets you vote on ads (Customer Experience Crossroads)
* Greyhound Canada: How To Piss Off All Your Customers Without Actually Making Them Any Safer (Matador Network)
* Survey says – [...]
* Customer Service as a Truly Positive Global Experience (Tech PR Gems)
* The Real Impact of Customer Complaints (The Customer Institute)
* The Satisfaction Quarterly Report, Q3 2008 (Customer Experience Matters)
* Learning customer-centricity from ING Direct (Customer World)
* WOMMA: Approaching WOMM Through Customer Service (Digital Influence Mapping Project)
* Industry Customer Churn Rate increases 15 percent (Geo)
* [...]
Not “killer applications” it seems (whatever they are anyway), or even web2.0.
Feedback from the mobileYouth workout in London 2007 provided some interesting insights into the mind of the young consumer today:
1) Forget technology for a minute, customer service is your best youth marketing strategy. At the top of the list, youth want customer service. They [...]
