Upstart Radio 5: Victor Nguyen Long – Red Bull & Coke: how do they connect youth?

Upstart Radio by Graham Brown
If you want to see both sides of the coin when it comes to connecting with customers, Victor Nguyen Long from acclaimed agency 72 and Sunny probably knows more than most having worked with both Red Bull and Coke in his previous lives. Brands & people featured in this episode [...]

Run with the little guy…create some change

The above slide is a quote from Peter Van Stolk
Even if you’re a global multi-billion dollar outfit, you still have to be that little guy. Nike demonstrate that their base of operations is clearly one born out of an environment that rewards calculated risk taking. Where else could they concoct such ideas as Nike 6.0? [...]

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