data

New data from Ofcom suggests UK teenagers ditching TV and books for their smartphones

by Freddie on August 4, 2011

The most recent communications market report released by Ofcom for the UK tells us that 47% of teenagers (12-15) in the UK own a smartphone compared to 27% of adults. This comes as no surprise as the mobileYouth 2010 report already pointed out that the smartphone market was being driven by youth mobile owners globally.

Idea Factory: Unboxing the future of BlackBerry

by Freddie on May 12, 2011

Idea Factory Work in progress from the mobileYouth Idea Factory. We’ve been following Blackberry mobile cell phone developments in the youth market for some time here at mobileYouth. Recently, we contributed to an FT article on BBM vs SMS. Now we’re collating ideas on the role of fans & beachheads in Blackberry’s long term future. [...]

Mobile Youth Around the World – Video

May 1, 2011

New video from mobileYouth: Mobile Youth Around The World. Find out more about the data and statistics featured in this video

Read the full article →

How important is Earned Media in the Education and Discovery of Mobile Apps?

March 3, 2011

In the last decade, the game was about Differentiation; find a point of differentiation for your product or service and then assign your marketing budget to the creative agency to go long on advertising that unique quality to your target audience. Sony Ericsson and Motorola focused on music. Nokia focused on messaging and communication. And [...]

Read the full article →

Mobile Youth Report Launches

December 30, 2010

For our mobileYouth Report subscribers we provide a unique opportunity to download data covering youth mobile culture in 65 markets at our new website MobileYouthReport.com. You can check out the complete list of the data points on offer. For everyone else take a look at some of the free features and sample images/infographics to download [...]

Read the full article →

mobileYouth Monthly Briefing: Growth of Duplicate Accounts

August 11, 2010

mobileYouth looks into the growing trend of dual ownership of handsets and accounts around the world. Why are youth going after secondary accounts? How does having two handsets get them social currency? What does this mean for operators and handsets?

Read the full article →

What Youth Think: The fact you can buy SMS and data bundles is awesome

July 21, 2010

We asked youth what they thought about Operators. Here’s Somaya (aged 22) from Capetown, South Africa

Read the full article →

How can Nokia regain its youth market position?

July 15, 2010

What does Nokia need to do to reconnect with youth? In the following presentation mobileYouth talked to youth to provide the stories behind the data.

Read the full article →

Latest Youth Marketing Statistics Friday 28th August

August 28, 2009

* Half of Americans would cut mobile data to trim expenses (Fiercemobilecontent) * Global mobile phone audience passes four billion (Thisisherd) * Brand Marketers Embrace Social Media (eMarketer) * Chinese Consumers Remain in a Spending Mode (Chinapolling) * Getting to Know the Mobile Population (eMarketer)

Read the full article →

mobileYouth key statistics (free Friday download)

March 28, 2008

Introducing Generation O – the optimizers. 1.8 billion mobile owning youth across 65 countries. This is a market worth nearly $400 billion annually, over $100 billion in Asia alone (based on annual youth spending on mobile). Generation O – 2 Billion Mobile Phone Owners Optimizing the Social Experience Source mobileYouth report 2012 That all sounds [...]

Read the full article →

← Previous Entries