data

What Youth Think: The fact you can buy SMS and data bundles is awesome

July 21, 2010

We asked youth what they thought about Operators. Here’s Somaya (aged 22) from Capetown, South Africa

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How can Nokia regain its youth market position?

July 15, 2010

What does Nokia need to do to reconnect with youth? In the following presentation mobileYouth talked to youth to provide the stories behind the data.

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Latest Youth Marketing Statistics Friday 28th August

August 28, 2009

* Half of Americans would cut mobile data to trim expenses (Fiercemobilecontent) * Global mobile phone audience passes four billion (Thisisherd) * Brand Marketers Embrace Social Media (eMarketer) * Chinese Consumers Remain in a Spending Mode (Chinapolling) * Getting to Know the Mobile Population (eMarketer)

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mobileYouth key statistics (free Friday download)

March 28, 2008

Introducing Generation O – the optimizers. 1.8 billion mobile owning youth across 65 countries. This is a market worth nearly $400 billion annually, over $100 billion in Asia alone (based on annual youth spending on mobile). Generation O – 2 Billion Mobile Phone Owners Optimizing the Social Experience Source mobileYouth report 2012 That all sounds [...]

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25% growth in UK text messaging in 2007

November 12, 2007

Figures released last week show that 4,825 billion text messages were sent in the UK along during September 2007, an average of over 1,2 billion messages every week.   The figures show a 25% increase compared to 2006 and has caused the industry to revise it annual predicted total figure from 48bn to 52bn messages in 2007.  

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