development

Why are teens the future of mobile apps?

by Graham Brown on September 2, 2011

Yet another example of how teens, not middle aged product development managers, are at the forefront of mobile app development. When will we, the industry, learn to acknowledge their contribution and start curating rather than innovating (like Google, Apple and Facebook are doing)? SMS, Facebook, BBM, mobile music anyone? From Wired.com >> Meet Max Weisel, [...]

Trend: Youthsourcing

by Graham Brown on June 28, 2011

In this trend update we look at Ford’s model of Youthsourcing and how that can be applied to mobile companies.Under the stewardship of ex Scion COO Jim Farley, Ford has focused on redefining the marketing and product development of its Fiesta. By combining these two often disparate company functions Ford has created a robust Youthsourcing model that challenges traditional concepts of innovation and engagement.

Trend: Droidettes (will teens drive Android?)

June 17, 2011

Are youth key in the development of Android applications? We already know that youth were the first to adopt and develop SMS. Both Facebook and Napster were invented by 19 year olds. Youth also scoped and developed BBM as a usable service. Now brands like Google are hoping to harness this creativity to youthsource future [...]

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International Account Managers Wanted at mobileYouth

May 30, 2011

An opportunity to work with the global mobileYouth team with brands like Vodafone, Nokia, Blackberry, MTV, Adidas, Oracle, Red Bull and UNICEF. We are recruiting account managers for * EUROPE * NORTH AMERICA * AFRICA * SOUTH AMERICA Manage and grow business relationship with extensive client base. Develop your research, presentation and business development skills [...]

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African Storyteller of Youth Mobile Culture Wanted

March 4, 2011

See Also * MobileYouth Africa Hi, my name’s Graham Brown and I’d like to make a personal appeal to our friends in Africa. As of March 2011, our African business base has grown considerably. You only need to look at the numbers to understand that this a market of real mobile opportunity. 10 years ago [...]

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Leading Geeks: Harness innovation for youth market (Presentation)

September 24, 2008

Good presentation here relevant to product development & marketing managers looking at integrating innovation with their youth market strategies Leading Geeks View SlideShare presentation or Upload your own. (tags: leadership)

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