dialogue

The 3 Mistakes Nokia Could Make Next

by Graham Brown on February 9, 2011

Nokia’s position is better than many analysts would have you believe. But, a big but too, they need to get focused on what matters now. That’s why we recently shared our thoughts at the Nokia: What Matters Now workshop. Here are a few of our thoughts at mobileYouth to share now. The 3 Mistakes Nokia [...]

They don’t care what you know unless they know that you care

by Graham Brown on November 14, 2009

If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is. Showing you care means going the extra mile. Boost Mobile & Orange could have [...]

Stop listening and start a dialogue

October 13, 2009

Listening is selfish. It’s what airlines do when they hand out feedback forms asking for your opinion “because we care” but never bothering to follow up on your recommendations or even return a courtesy call to say your opinion counted. Entering a dialogue means leading the customer rather than listening to them. It’s a meaningful [...]

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Because it’s theirs…

September 21, 2009

Do your customers think they own your brand? The days of control are behind us. The brands that will win in this new landscape are those whose base of operations lie not in control but in leadership. This is brand democracy at work. We’ve got to get it into our heads that youth don’t wake [...]

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mobileYouth @ The Red Bull 1976 Games – 5 Lessons in Youth Marketing

May 21, 2009

Utterly Awesome! The Red Bull 1976 Games. Thanks to Mike Poz @ Red Bull for inviting me down to the games to get an insight into how Red Bull goes about building dialogue with its customers and to Aaron, Greg, OC and the RB crew for their hospitality. Here’s my video report: ENJOY! Slideshare presentation [...]

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# The 10 Changes a CEO needs to make to win young consumers – #9 Realize that Youth don’t give a damn about you

March 14, 2008

Youth don’t wake up in the middle of the night in a cold sweat with your mobile app or your brand on their mind – so why do we think otherwise? Let’s face it – youth don’t care about you, your product, your latest whatever or the fact that you’re the leading, the biggest, the [...]

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Ford takes on Toyota at its youth marketing strategy

November 22, 2007

John Farley was a former VP at Toyota, the company that brought you the kick-ass youth auto offering Scion. After some time out of the industry he has ended up at the Ford Motor Company. What is he doing there? Launching Ford’s answer to the Scion – the Ford Flex. Ford said its participating dealers [...]

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