# The 10 Changes a CEO needs to make to win young consumers - #9 Realize that Youth don’t give a damn about you
Youth don’t wake up in the middle of the night in a cold sweat with your mobile app or your brand on their mind - so why do we think otherwise? Let’s face it - youth don’t care about you, your product, your latest whatever or the fact that you’re the leading, the biggest, the most [...] [...more]
