More Cool Youth Brands

Brands covered this week: Orange, Red Bull, Slow Cow, JetBlue, Pepsi, YouTube, Toyota, Adidas & Disney
Orange offers fair exchange
Orange offers an array of free stuff to 16-to24 year olds. The catch? Students have to receive ads on their mobile phones. The free stuff include make-up and tickets and possibly free calls and texts. (Richard Wray @ Guardian.co.uk)
Anti-Red Bull
Slow [...]

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Youth Mobile Seminar MWC Thursday – new details

Title:  Children’s Use of Mobile Phones in the World Today
Date: Thursday 19th February 2009
Time:  9.30am -12 noon
Venue: Hall 5, Level 3, Room 8
Seminar Agenda:

Introduction & short video clip ( 5 mins)
Presentation: Overview of the research report comparing children’s use of mobile [...]

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Free report and seminar on Latest Youth insights from DoCoMo Japan at MWC Bareclona

Mobile World Congress Seminar
Thursday 19th Feb ~ Hall 5, Level 3, Room 8
“Youth and Mobile – Global Insights” Seminar 0930-1200
featuring research, insights, video and gadgets from
MSRI, DoCoMo Japan, Disney, Telefonica, mobileYouth and the GSMA
Panel Session hosted and moderated by Graham Brown (mobileYouth)
Attendees will be able to get a free copy of the MSRI “Children and [...]

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Disney targets 1million Japanese families with new MVNO

Having failed miserably in the U.S. Disney plans to launch a mobile phone service in Japan next year offering customers animated content.
Disney will use mobile phone carrier Softbank Corp’s network and the two would jointly develop handsets, according to Nikkei business daily.
Disney’s entray into Japan as a mobile virtual network operator is likely to trigger further competition in an already saturated [...]

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Mobile Phones Especially for Tweens

According to predictions by Yankee Group, over 10 million US tweens (children aged 8 to 12) will own a mobile phone by 2010. In 2005, only around 5 million US tweens carried a mobile device.
While many children will turn to conventional devices and use minutes contained in family plans, there is also the option [...]

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