You can talk Social Media or Customer Engagement but if your organization rewards your people on the basis of short term metrics, employees – regardless of CEO directives – will gravitate towards the activity that gets the promoted and prevents them from getting fired. If your organization places a premium on ARPU, for example, your [...]
DNA
Graham Brown mobileYouth presents part 2 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Crowdsourcing. Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial 50 Youth Marketing Keywords You Need to Know PART [...]
