drivers

Trend: The 2 Speed Handset Economy

by Graham Brown on June 23, 2011

The youth handset market is polarizing into 2 distinct, discrete markets. Understand the key distinction. Are you targeting the PH or SH markets? Each market has distinct drivers and buying patterns.

50 Youth Marketing Keywords (Part Two)

by Graham Brown on March 4, 2009

Graham Brown mobileYouth presents part 2 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Crowdsourcing. Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial 50 Youth Marketing Keywords You Need to Know PART [...]

What is Social Currency?

February 25, 2009

What is Social Currency? (Graham Brown mobileYouth.org) Tokyo 2008 I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so many years before. A lot had changed, the old plaza that remained as the last bastion of boutique shops – including a charming Indian restaurant [...]

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Global Swarming – youth marketing truths in coffee?

December 9, 2008

For more information on Youth Marketing, check out mobileYouth’s free download : Youth Marketing Handbook This is an insight into youth trends through the eyes of a coffee drinker. Enjoy! Youth marketing truths in coffee …I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived [...]

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