On September 28, 2009,
in features,
by Graham Brown
Are you in the business of selling products or connecting your customers? (Tribes)
Is your business geared towards creating marketing content or context?
As the man says here…
BRAND MANAGEMENT IS DEAD…
(this is 2009, not 1999)
BeingBrave
When Procter & Gamble were tasked with raising the profile and profitability of Tampax for teenage girls they could have so easily focused [...]
