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Last week we blogged on Pepsi’s departure from the rather staid world of high viz TV and print advertising in dumping agency BBDO. The brand, however, couldn’t have had a quicker baptism in the modern twitterverse than the backlash from it’s rather ill-thought out suicide themed advertisements (death of a calorie). Okay, kids may love [...]
Posted by Graham Brown on Monday, December 8, 2008 at 10:04 am
Filed under News · Tagged bbdo, EA, Global Swarming, jesus shot, jet blue, motrin, pepsi, PR, suicide, youth marketing
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #6) If you want to change your results, change your measurements
7) Sustainable brands ignore common sense - the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works - [...]
Posted by Graham Brown on Saturday, November 1, 2008 at 9:32 am
Filed under features · Tagged 7 laws, amex, ARPU, bbc, bbdo, blyk, churn, common sense, diesel, dove, EA, graham brown, jet blue, jones soda, levis, loyalty, meatball sundae, mobile youth, net promoter score, nike, nps, orange, pandg, red bull, reebok, reframing, rockcorps, scion, seth godin, tohato, uncommon sense, vodafone, web2, wunderman, youth marketing, zune
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #5) Challenge your internal language
6) If you want to change your results, change your measurements
Ultimately it all comes down to Your choice of metric.
I’ve been a long time proponent of integrating long term business metrics alongside [...]
Posted by Graham Brown on Friday, October 31, 2008 at 9:32 am
Filed under News · Tagged 7 laws, amex, ARPU, bbc, bbdo, blyk, churn, common sense, diesel, dove, EA, graham brown, jet blue, jones soda, levis, loyalty, meatball sundae, mobile youth, net promoter score, nike, nps, orange, pandg, red bull, reebok, reframing, rockcorps, scion, seth godin, tohato, uncommon sense, vodafone, web2, wunderman, youth marketing, zune
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #4) Make the internal business case for youth
5) Challenge your internal language.
Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages.
See this post by Dave Knox from [...]
Posted by Graham Brown on Thursday, October 30, 2008 at 9:32 am
Filed under features · Tagged 7 laws, amex, ARPU, bbc, bbdo, blyk, churn, common sense, diesel, dove, EA, graham brown, jet blue, jones soda, levis, loyalty, meatball sundae, mobile youth, net promoter score, nike, nps, orange, pandg, red bull, reebok, reframing, rockcorps, scion, seth godin, tohato, uncommon sense, vodafone, web2, wunderman, youth marketing, zune
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #3) Build a dialogue using the right channels
4) Make the internal business case for youth
“We’re not a youth brand!” is the classic statement of disconnect.
As the BBC strives to find mid teen programming to keep their [...]
Posted by Graham Brown on Wednesday, October 29, 2008 at 1:32 pm
Filed under features · Tagged 7 laws, amex, ARPU, bbc, bbdo, blyk, churn, common sense, diesel, dove, EA, graham brown, jet blue, jones soda, levis, loyalty, meatball sundae, mobile youth, net promoter score, nike, nps, orange, pandg, red bull, reebok, reframing, rockcorps, scion, seth godin, tohato, uncommon sense, vodafone, web2, wunderman, youth marketing, zune
by Graham Brown
Youth marketing is always redefining the parameters of what is acceptable. Bright individuals will always push the envelope however there will always be a marcomms department to keep them in check. That was one of the themes of my recent presentation to Vodafone on Youth, Loyalty and Trust and follows on from the [...]
Posted by Graham Brown on Monday, October 27, 2008 at 9:43 am
Filed under Great Youth Brands · Tagged EA, ea mobile, graham brown, jesus shot, jones soda, mobile youth, red bull, scion, tiger woods, vodafone, youth marketing
Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.
Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown
Areas of interest:
* What do youth want [...]
Posted by Graham Brown on Thursday, October 16, 2008 at 4:44 pm
Filed under Report, Speaking, Videos, features, podcasts, presentations · Tagged churn, CRM, djuice, EA, graham brown, jones soda, mobile youth, mobile youth report, mobileyouth, net promoter score, red bull, scion, telenor, youth, youth loyalty, youth marketing, youth research
