earned media

Trends 101 – new presentation by Graham Brown

by Graham Brown on April 20, 2011

New 130 slide presentation by Graham Brown of mobileYouth covering 10 years of work in the field. 101 Trends shared in this slide deck including: * Social Thinking * Content vs Context * Paid vs Earned Media * Brand Democracy * Fanspotting * Youthsourcing How to download the presentation (on MobileYouthReport.com)

How important is Earned Media in the Education and Discovery of Mobile Apps?

by Graham Brown on March 3, 2011

In the last decade, the game was about Differentiation; find a point of differentiation for your product or service and then assign your marketing budget to the creative agency to go long on advertising that unique quality to your target audience. Sony Ericsson and Motorola focused on music. Nokia focused on messaging and communication. And [...]

From Share of Market to Share of Customer

February 21, 2011

Mobile’s Next Growth Story A lot of talk is dedicated to “engaging youth” yet what exactly is engagement and what does it mean to us in marketing and product development? Arjun Gupta, 21 from New Delhi empties his pockets to show off 3 mobile phones. That doesn’t include the Blackberry Javelin he carries conspicuously in [...]

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The 10 Key Youth Trends for Handsets 2011

July 27, 2010

The biggest influence on 16-24 yr olds when it comes to handset choice is other 16-24 yr olds not advertising, social media or mobile marketing. Sign-up free for the mobileYouth 10 Key Handset Trends Briefing for more insights.

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The 7 Trends That Will Rock Marketing

May 24, 2010

50 downloads available of my latest presentation on Slideshare

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Customers Are The Brand

May 17, 2010

The Berlin Wall fell in 1989 but for most agencies and brands the Cold War is alive and well. Find out how key youth brands are revolutionizing their approach to engaging customers and changing their marketing from telling stories about the brand to helping customers tell theirs. View the webinar Customers Are The Brand (live [...]

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