We no longer own the brand
An Invasion of Armies Can Be Resisted But Not An Idea Whose Time Has Come – Victor Hugo
Study any large brand such as Coca-Cola or Nike and you’ll find an organization awash with legal eagles, marcomms and defensive IP arrangements. Why? Because ownership and protection of the brand has been [...]
50 Youth Marketing Keywords you need to know Youth Trends Report (new site) The mobileYouth report
A look at Red Bull 1976 Games End of the Pepsi Generation
Create Culture or Go Home Context: 10 Brands that Lead The Social Media Campfire What is Social Currency? Paid vs Earned Media
Youth Buyology What they don't teach you at Business School Customers Are The Brand Customers Are The Brand The C2C Era Growing Grass Roots Movements The day we met Threadless The Attention Economy Now I Can Drink Me Meatball Sundae: What is it? Brand trust and advocacy survey
