New mobileyouth video today. I decided to head up to London’s South Bank and talk to some skate dudes about mobile phone use to show how easy it is to start building a dialogue with young customers in their universe as opposed to stuffing them in sterile focus groups.
As a youth I fell in [...]
Are you getting your insights from the headquarters or the streets?
Are your people spending more time in the office or out there talking to the people who make a difference – the customers?
“I believe focus groups are junk. They only justify what you want to believe is true. We go in [to talk to kids] [...]
We’ve been shooting mobile youth videos on the streets for years now and we’ve just started something new – MY Life (Mobile Youth Life). MY Life is a series of shorts filmed by youth about themselves, their lives and how mobile fits into that universe.
Check out young Filipino graphic designer Nikkorlai Tappan talking about her [...]
