New mobileyouth video today. I decided to head up to London’s South Bank and talk to some skate dudes about mobile phone use to show how easy it is to start building a dialogue with young customers in their universe as opposed to stuffing them in sterile focus groups. As a youth I fell in [...]
ethnographic
Are you getting your insights from the headquarters or the streets? Are your people spending more time in the office or out there talking to the people who make a difference – the customers? “I believe focus groups are junk. They only justify what you want to believe is true. We go in [to talk [...]
