Recently I spoke with 1010Youth Award nominee Ben Smithee of Gen Y and Millennial research company Spych Research. After the interview I kept thinking wow that guy is passionate about youth research. He’s passionate because he understands the role research plays in the development of products and services that fill a need in [...]
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Graham Brown mobileYouth presents part 2 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Crowdsourcing.
Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial
50 Youth Marketing Keywords You Need to Know PART TWO (Graham [...]
