On this episode of MobileYouth TV we talk with 1010Youth Award nominee Lisa Griffiths of Apathy is Boring, the Canadian grassroots movement to get young people involved in the democratic process through the use of technology and arts. They kicked off their first national “Get out the Youth Vote” campaign during the 2004 Federal [...]
On October 14, 2008,
in Great Youth Brands, presentations,
by Graham Brown
Great thing about Red Bull is, whether you can stomach the taste or not, it’s doing something different about connecting with its consumers. Rather than investing heavily into technology or above the line marketing the brand marketing, like the message it aims to project to its consumers, is all about taking risks.
Risks? Yes, that means [...]
