mobileYouth unconference Malaysia Mar 11 & 12

Bernard and his team are working hard on the details as we speak, registration goes live February 1st. Here’s a sneak preview:
Mobile Youth Unconference Asia
Malaysia 2010

Registration begins 1 Feb 2010.
Stay tuned as we bring you more Exclusive updates!
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mobileYouth events in KL and Mumbai

Latest news on the Young Ideas Salon events in KL Malaysia (Mar 10-11) and Mumbai India (Feb 9) as part of our upcoming tour.
I’ll be keynoting both events so a good opportunity to meet.
Here’s a line up of speakers confirmed so far:
Feb 9th Mumbai India
* Samyak Chakrabarty – Electronic Youth Media Group India
* Graham Brown [...]

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Young Ideas Salon 2010

We’re on tour, visiting 4 continents in 2010.
The tour is the result of a partnership between the Youth Research Partners managed in London by What Youth Think (the brains behind mobileYouth).
Want to find out the latest global youth media, technology and culture trends?
How are brand connecting with youth in the clubs of Mumbai? What’s [...]

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How do you market Cheese to youth?

Answer: you don’t.
Yesterday I had a great conversation with Claire Lamont from Smak. To put this into context, I met Claire when both of us were leaving our respective presentations for a large mobile company based near Toronto earlier this year. We got chatting about the challenges facing non-traditional agencies in convincing large brands to [...]

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mobileYouth @ The Red Bull 1976 Games – 5 Lessons in Youth Marketing

Utterly Awesome! The Red Bull 1976 Games. Thanks to Mike Poz @ Red Bull for inviting me down to the games to get an insight into how Red Bull goes about building dialogue with its customers and to Aaron, Greg, OC and the RB crew for their hospitality.
Here’s my video report: ENJOY!

Slideshare presentation
mobileYouth @ Red [...]

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Details Workout 2008

We are pleased to announce latest details of our 2nd mobileYouth workout May 1st-2nd 2008 in London UK.
1 day conference + option 1/2 day training seminar
A unique experience to workout solutions to the challenges facing technology companies developing products for, marketing to and building dialogue with young consumers

How do we use mobile within the marketing [...]

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Plans to take the mobileYouth workout to USA in 2008

More on this later… Plans are afoot due to client demand
If you are interested in the mobileYouth Workout coming to your town, contact us

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