You gotta break some eggshells

The above slide is a quote from Peter Van Stolk (founder Jones Soda) on how great brands are shaped by great people.
The Intrapreneurs…The Crazy Ones
If you’re going to do anything great, you’ve got to break some eggshells.
Creating a great brand means treading on a few toes, taking a few hits and singling yourself out for [...]

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Cool Youth Brands

Brands covered this week: Absolut, Apple, Red Bull, Facebook, Twitter, Levi’s, Pepsi, Coke, KFC, McDonald’s, Toyota Scion & Adidas
Have a shot of Absolut Vodka on mobile
Absolut Vodka has launched an iPhone application called “Drinkspiration”, which recommends users the right drink, depending on many parameters such as mood, time of day, weather, liquor type, drink color, shape of [...]

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Youth, Social Causes and Movements from Iran to Charity

How Staples is using social networks for charity.
Staples recently started it’s campaign, “Do Something 101″, aimed at bringing school supplies to poor children in the United States. The campaign consists in word of mouth buzz and a specifically created FaceBook application. Currently, that US holds more than 13 million children living in poverty. (Source Fred [...]

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What is Social Currency?

What is Social Currency? (Graham Brown mobileYouth.org)
* Download the powerpoint (mobileYouthnet members only)
Tokyo 2008
I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so many years before.
A lot had changed, the old plaza that remained as the last bastion of boutique shops – including a [...]

100 Beta Testers sign up for Mobile Youth Social Network

We’re getting there, with over 100 guys and gals signing up to Mobile Youth Net this weekend… all from word of mouth. Let’s see how things develop here… Signup from all over the world – ad agencies, analysts, marketing gurus, TV companies, record labels and operators. BETA is still open so register to try it [...]

The MySpace MTV Chart

Following on from our earlier post on Consumer Generated Content, business models that seem to offer the most value to the consumer occupy the middle ground between brand leadership and open-source do-as-you-feel consumer-generated whatever type scenarios.
Content is a tool to facilitate social interaction. You talk about the latest football game, soap, drama, music with your [...]

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Facebook numbers down?

Social networking site Facebook has seen its first drop in UK users in January, new industry data indicates.
Users fell 5% to 8.5 million in January from 8.9 million in December, according to data from Nielsen Online.
Full story here

My note: now I note that I have been booted off Facebook some time back for contravening their [...]

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MySpace still rules in terms of unique visitors

Latest ComsScore data shows MySpace still far ahead of Facebook.

Data here provided shows a comparison between mail and social networking sites. The OpenSocial partnership effectively opens up the potential for the email providers to extend their platform out into social networking.
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Consumer Generated Content and Social Networking

Will it work on mobile?
We asked delegates at our recent event
YouTube Direkt

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What is teen SNS Bebo doing in mobile?

Teen social network Bebo plans to offer viral marketing services to youth brands. Keen to get a slice of the API pie, Bebo is provided a new platform called Open Media, partnering up with key household brands such as BBC, C4, Last.Fm, MoS, MTV and Yahoo!
Bebo currently maintains a strong beach-head in UK & Ireleand [...]

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