How Staples is using social networks for charity.
Staples recently started it’s campaign, “Do Something 101″, aimed at bringing school supplies to poor children in the United States. The campaign consists in word of mouth buzz and a specifically created FaceBook application. Currently, that US holds more than 13 million children living in poverty. (Source Fred [...]
Following on from our earlier post on Consumer Generated Content, business models that seem to offer the most value to the consumer occupy the middle ground between brand leadership and open-source do-as-you-feel consumer-generated whatever type scenarios.
Content is a tool to facilitate social interaction. You talk about the latest football game, soap, drama, music with your [...]
Teen social network Bebo plans to offer viral marketing services to youth brands. Keen to get a slice of the API pie, Bebo is provided a new platform called Open Media, partnering up with key household brands such as BBC, C4, Last.Fm, MoS, MTV and Yahoo!
Bebo currently maintains a strong beach-head in UK & Ireleand [...]
