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College Students: a mobile profile

by Graham Brown on November 16, 2011

Rise of the Cashless Innovators: Interesting graphic produced about college students and their mobile habits. So what do we know about this generation really and what does this mean to mobile companies? Understanding Cashless Innovators means understanding students and the value of their innovation. As we highlight in the 2012 mobileYouth report, students may not [...]

The Mobile Youth Attention in 60 seconds (Infographic)

by Graham Brown on November 14, 2011

Following on from our earlier post (Youth Mobile Usage: Infographic), here’s more data. It’s interesting and indicative of any technological advance that infographics – a visual format widely used to tell stories about data – are becoming so widespread that they are victims of their own success. Before, there were charts and data. Lots of [...]

200000 texts a second: SMS Infographic

November 13, 2011

SMS has long been the domain of youth. Not only did youth “discover” SMS but they also brought it to the mass market and, according to our research, remain the heaviest users. But, to think that SMS will remain the bread and butter of the mobile industry in the next 5 years is simply deluded. [...]

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The (Mobile) Future is Video

November 6, 2011

Cisco reckon the future is video but do vendors really understand how the real market drivers – youth – will be using it?

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Trend: Discrete Social Media

June 20, 2011

===The 3 Stages of Youth Social Media=== With Facebook’s impending IPO, there is a lot of talk in the blogosphere about whether the phenomenal rise to prominence can continue ad infinitum? Teens, we are warned may be the first group of users to jump ship. If this is the case, then investors are worried that [...]

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Social Meaning

April 22, 2011

Back to Glossary of mobileYouth concepts A key composite of Social Thinking is the assumption that real social meaning for youth is rooted in offline contact.

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Videos we liked 22nd Jan 2010

January 22, 2010

1) Christopher Guest directs 2010 US Census spot Zandland Blog 2) Coke Captures a Moment of Happiness Marketing with Meaning 3) New M.I.A., Space Odyssey/THERES SPACE FOR OL DAT I SEE Zandland Blog 4) Teens Share How They Consume Digital Media & TV Derek E. Baird :: Barking Robot 5) Turkish TeknolojiTV interviews Gerd Leonhard [...]

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Latest Youth Marketing Statistics Friday 17th July

July 17, 2009

* Are students so over Facebook? (ReadWriteWeb) * Millennials Fuel 19% Jump in Loyalty-Program Participation (MarketingCharts) * Teens Go Mobile for More Than Texts (eMarketer) * Growing Up, and Growing Fast: Kids 2-11 Spending More Time Online (The Nielsen Company) * Future Marketing Trends – By The Numbers (TheFuturebuzz) * Will Generation Y Put Nike [...]

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What is Social Currency?

February 25, 2009

What is Social Currency? (Graham Brown mobileYouth.org) Tokyo 2008 I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so many years before. A lot had changed, the old plaza that remained as the last bastion of boutique shops – including a charming Indian restaurant [...]

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100 Beta Testers sign up for Mobile Youth Social Network

August 4, 2008

We’re getting there, with over 100 guys and gals signing up to Mobile Youth Net this weekend… all from word of mouth. Let’s see how things develop here… Signup from all over the world – ad agencies, analysts, marketing gurus, TV companies, record labels and operators. BETA is still open so register to try it [...]

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