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What’s cooking over on mobileYouth.asia?

by Graham Brown on February 22, 2011

mobileYouth.asia is our latest blog. We’ll focus on the latest trends in youth mobile culture for the South Asian & Asian Pacific region. If you want to receive weekly updates on trends, insights and the latest statistical data from mobileYouth for the Asian region register for our newsletter here.

What Youth Think: Nokia = Meh

by Graham Brown on July 15, 2010

We asked youth what they thought about Nokia. Here’s Travis (aged 15) from Rogers, Minnesota.

Branding is all or nothing

October 9, 2009

Who is the second largest search engine out there? What’s the other onlike bookstore’s URL? In most cases, for most people – they don’t care. When Coke launched C2 – it was a 75 calorie beverage. “Normal” Coke was 150 cals and Diet 0 cals. C2 flopped because it was neither full flavor nor zero [...]

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