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Trend: Droidettes (will teens drive Android?)

by Graham Brown on June 17, 2011

Are youth key in the development of Android applications? We already know that youth were the first to adopt and develop SMS. Both Facebook and Napster were invented by 19 year olds. Youth also scoped and developed BBM as a usable service. Now brands like Google are hoping to harness this creativity to youthsource future [...]

Youth Marketing Summit New Delhi Jan 2011

by Graham Brown on January 3, 2011

Find out more about Youth Marketing download the Youth Marketing Handbook for free mobileYouth starts the New Year with a visit to New Delhi India in January. Graham Brown will be speaking at Exchange4Media‘s Youth Marketing Summit on the 28th January at the Hotel Oberoi. We’ll be in India for 3 days at the summit, [...]

Mobile Youth Report Launches

December 30, 2010

For our mobileYouth Report subscribers we provide a unique opportunity to download data covering youth mobile culture in 65 markets at our new website MobileYouthReport.com. You can check out the complete list of the data points on offer. For everyone else take a look at some of the free features and sample images/infographics to download [...]

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Youth Mobile Loyalty – Webinar

March 24, 2010

Live at 1500 GMT on Wed 24th March 2010 hosted by Graham Brown and Ben Leis of mobileYouth. We’ll share exclusive insights from the 2010 mobileYouth report not available anywhere else publicly. We discuss: * The myth of youth wanting everything for FREE * Are youth loyalty rates increasing or decreasing in mobile? * What [...]

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Youth Mobile Usage Statistics

February 19, 2010

Who are the big 5 mobile youth economies today? Just how important are the emerging markets? Is youth mobile usage in the developed world increasing or decreasing? Find out in this free sample download from mobileYouth.

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Latest Youth Marketing Statistics Friday 19th June

June 19, 2009

* Mobile Ad Revenues to Hit $1.5B by 2013 (MarketingChart) * Advertising will get a lot smarter – and support a lot of free content (MediaFuturist) * 70% of Japanese social network users access most often from a mobile phone (Digital Stats) * Vlingo Research: 94% of Teens Use Mobile Phone to Text (Barking Robot) [...]

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mobileYouth digest on blyk

December 1, 2008

You know what we think about Blyk – here are some of the blogosphere’s latest writings on the subject of Blyk and mobile advertising to present an allround view: Mobile advertising & challenges * Mobile advertising is the future (Telco 2.0) * SMS – the least trusted form of advertising (Mobile marketing watch) * Channel [...]

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What is “Free G”?

March 21, 2008

“Free G” – not “3G”. We are talking about mobile’s role as a relationship not a sales channel for young consumers. The money made from mobile will not be made from selling content on the mobile phone but by the cross-selling of other goods and services as a result of generating a strong relationship with [...]

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“Free G” – The end of paid mobile content for youth and the future of media?

March 21, 2008

Still looking for a 3G payback Global governments must have thought their birthdays, Christmases and annual bonuses were all rolled into one when some wiseguy realized that they could auction off their remaining 3G spectrum rather than sell it off at a discount. On the back of lucrative floatations, many operators were cash rich and [...]

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