Paid Music’s Slippery Slope
Teen paid music consumption continues its downward slope. NPD reports that 13-17 yr olds consumed 19% less paid music in 2008 than in 2007. Interest in music, however, fails to wane with more teens listening to online radio than ever (now at 52% compared to 38% one year earlier). (Source Marketing Charts)
And [...]
You know what we think about Blyk – here are some of the blogosphere’s latest writings on the subject of Blyk and mobile advertising to present an allround view:
Mobile advertising & challenges
* Mobile advertising is the future (Telco 2.0)
* SMS – the least trusted form of advertising (Mobile marketing watch)
* Channel ARPU (Vision Mobile)
Blyk
* Is [...]
Still looking for a 3G payback
Global governments must have thought their birthdays, Christmases and annual bonuses were all rolled into one when some wiseguy realized that they could auction off their remaining 3G spectrum rather than sell it off at a discount. On the back of lucrative floatations, many operators were cash rich and needed [...]
