Mobile Content
How much effort does it take a mobile service provider to increase the mobile content (ringtones, games etc) spend of a young customer by 50 cents?
Using the average data in the mobileYouth report and assuming mobile content accounts for an average of $0.6 per consumer, that’s an 83% increase in the current spending level [...]
A new U.S. online survey titled Teen Topix has released the results of their study on young consumers aged 13-17 years and their mobile phone preferences and behaviour.
When question on the key benefits of their mobile phones it was not surprising that ‘convenience’ comes out top with 77% claiming that the ‘convenience of being able [...]
A parental group in Australia has described a mobile game launched for teenage girls as “toxic” and “grossly inappropriate” after it was revealed that game characters were being encouraged to take drugs, drink and become pregnant.
The title ‘The Coolest Girl’, co-developed by Kukan Studio and Holly Owen of Champagne for the ladies describes itself a [...]
It’s no secret that girls (young and middle aged) are a thriving market for video games. 65% of SIM’s players were girls – that’s around 40 million units. Nintendo’s hit series Nintendogs, selling 15 million units, was according to company sources supported by a market that was 25% female.
Ubisoft is now planning to launch its [...]
