gating

They don’t care what you know unless they know that you care

by Graham Brown on November 14, 2009

If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is. Showing you care means going the extra mile. Boost Mobile & Orange could have [...]

Is your marketing telling a story about the brand or the customer?

by Graham Brown on June 18, 2009

Marketing is all about storytelling because storytelling has, since the era of the spoken word and the hunter gatherers huddled around the campfire, been the most effective way of communicating meaning and change to others. So often we reduce marketing to the features, the product. How successful would parents be if they instructed their kids [...]

The Neuropsychology of Youth Marketing: Gating

December 4, 2008

The Brain Science Behind Ironically, I don’t remember much from my Neuropsychology course back at University (and I didn’t become a brain surgeon). One concept that did stick with me, however, was the concept of gating; the neurological mechanism that enables the brain to function. The brain only attends to 5% of the information (stimuli) [...]

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