If you want to engage youth you have to show them you care. Here’s the difference between “say” and “do”. Anybody can donate 1% of their profits to a social cause. Anybody can sponsor a good social program. So everybody is.
Showing you care means going the extra mile. Boost Mobile & Orange could have so [...]
Email marketing to youth is largely ineffective, internet ads peeve them and mobile CTR is in decline.
What I’m talking about here is using a medium in isolation.
Youth are highly effective at blocking out irrelevant marketing messages and single blast email or mobile campaigns in the vast majority of cases are irrelevant.
1 million messages a year
Why? [...]
The Brain Science Behind
Ironically, I don’t remember much from my Neuropsychology course back at University (and I didn’t become a brain surgeon).
One concept that did stick with me, however, was the concept of gating; the neurological mechanism that enables the brain to function.
The brain only attends to 5% of the information (stimuli) it receives from [...]
