On this episode of mobileYouth TV I speak with another 1010Youth Nominee, BJ Birtwell of Gen Y Marketing group, Armory Marketing. BJ discusses the trying process of educating brands on the Gen Y market and shifting their mindsets away from the traditional marketing approaches once used with Boomers. He helps identify the Gen [...]
Recently I spoke with 1010Youth Award nominee Ben Smithee of Gen Y and Millennial research company Spych Research. After the interview I kept thinking wow that guy is passionate about youth research. He’s passionate because he understands the role research plays in the development of products and services that fill a need in [...]
In the second of our features series looking at the 10 most common myths held about Mobile Youth.
Myth #9 – Youth Grow Up Faster These Days
Following on from our previous post about the Myth of Connectivity, it’s appropriate we address another widely held prejudice about today’s young consumers.
Perhaps the most pervasive of all myths is [...]
In this series for our features series, I look at the 10 most common myths held about Mobile Youth. If you want to understand young consumers don’t hire a technologist – they’ll tell you why young people are or are not relevant to Web 2.0, mobile and the internet. However, what you need to be [...]
