Youth Global Swarming 15 May 09

* Pete Waterman only earned £11 in ‘RickRoll’ royalties from YouTube in 2008 (Digital Stats)
* Young people who embrace mobile tech can feel overconnected (Ars Technica)
* Accenture: Interest In Cellphones For Entertainment Is Picking Up (TWICE)
* Indonesia Observed: The Mobile Internet Phenomena (MOBINODE)
* 33% of all music sold in 2008 was digital (IT Facts)
* 50 [...]

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Youth Global Swarming 28 April 09

* Pete Waterman only earned £11 in ‘RickRoll’ royalties from YouTube in 2008 (Digital Stats)
* Young people who embrace mobile tech can feel overconnected (Ars Technica)
* Accenture: Interest In Cellphones For Entertainment Is Picking Up (TWICE)
* Indonesia Observed: The Mobile Internet Phenomena (MOBINODE)
* 33% of all music sold in 2008 was digital (IT Facts)
* 50 [...]

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Youth Global Swarming 08 April 09

* Indonesia Observed: The Mobile Internet Phenomena (MOBINODE)
* 33% of all music sold in 2008 was digital (IT Facts)
* 50 Youth Marketing Keywords You Need to Know PART FIVE (Graham Brown mobileYouth.org) (Slideshare)
* Youths go for mobiles; drop landlines: survey (Australian IT)
* 9 Reasons Japanese Interactive Work Is Awesome (crackunit)
* DoCoMo “Play! Prime” branded online [...]

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Youth Global Swarming 19 March 09

* DoCoMo “Play! Prime” branded online world (CScout Japan)
* Kid Finder helps you track down kids, keys (CScout)
* Big labels believe their lock on talent will survive the transition to free (The Equity Kicker)
* Comes With Music – taking stock of its achievements (Nokia Conversations)
* US Overtakes UK in Mobile Browsing, Spending (MarketingCharts)
* Emails Miss [...]

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10 Articles on Youth Global Swarming 07 Jan 09

* Digital Millennials: R U Ready (SlideShare)
* World of Warcraft Themed Restaurant Opens in Beijing (PSFK)
* What do students prefer – email, IM or twitter? (new data) (eMarketer.com)
* Teens send 10,000 messages a year (Barking Robot)
* Millennials Anxious Now, Optimistic about Future (MarketingCharts)
* 10 Gen Y Hip-Hop Sites To Know (Ypulse)
* Minimalist Millennials May Matter [...]

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10 Articles on Youth Global Swarming

* Millennials are Just Nicer Than Most of Us (Millennial Law Prof)
* KL youths define independence (Asia Scout Network Blogs)
* Generation C – a look into their world by Dan Pankraz (Slideshare)
* What is Their Iconic Brand? (Millennial Marketing)
* The Shaky Ethics Of American High School Students (Ypluse)
* Compulsive Gamers Socially Impaired, Not Addicts Says [...]

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Global Swarming – youth marketing truths in coffee?

The following is a draft extract from my forthcoming Mobile Youth book “Global Swarming” released in 2009.
This is an insight into youth trends through the eyes of a coffee drinker. Enjoy!
Youth marketing truths in coffee
…I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so [...]

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Youth Marketing Suicide: What will Pepsi learn from Motrin, EA and JetBlue?

Last week we blogged on Pepsi’s departure from the rather staid world of high viz TV and print advertising in dumping agency BBDO. The brand, however, couldn’t have had a quicker baptism in the modern twitterverse than the backlash from it’s rather ill-thought out suicide themed advertisements (death of a calorie). Okay, kids may love [...]

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