Global Swarming

Youth Global Swarming 15 May 09

by Arun on May 15, 2009

* Pete Waterman only earned £11 in ‘RickRoll’ royalties from YouTube in 2008 (Digital Stats) * Young people who embrace mobile tech can feel overconnected (Ars Technica) * Accenture: Interest In Cellphones For Entertainment Is Picking Up (TWICE) * Indonesia Observed: The Mobile Internet Phenomena (MOBINODE) * 33% of all music sold in 2008 was [...]

Youth Global Swarming 28 April 09

by Arun on April 28, 2009

* Pete Waterman only earned £11 in ‘RickRoll’ royalties from YouTube in 2008 (Digital Stats) * Young people who embrace mobile tech can feel overconnected (Ars Technica) * Accenture: Interest In Cellphones For Entertainment Is Picking Up (TWICE) * Indonesia Observed: The Mobile Internet Phenomena (MOBINODE) * 33% of all music sold in 2008 was [...]

10 Articles on Youth Global Swarming 07 Jan 09

January 7, 2009

* Digital Millennials: R U Ready (SlideShare) * World of Warcraft Themed Restaurant Opens in Beijing (PSFK) * What do students prefer – email, IM or twitter? (new data) (eMarketer.com) * Teens send 10,000 messages a year (Barking Robot) * Millennials Anxious Now, Optimistic about Future (MarketingCharts) * 10 Gen Y Hip-Hop Sites To Know [...]

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10 Articles on Youth Global Swarming

December 17, 2008

* Millennials are Just Nicer Than Most of Us (Millennial Law Prof) * KL youths define independence (Asia Scout Network Blogs) * Generation C – a look into their world by Dan Pankraz (Slideshare) * What is Their Iconic Brand? (Millennial Marketing) * The Shaky Ethics Of American High School Students (Ypluse) * Compulsive Gamers [...]

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Global Swarming – youth marketing truths in coffee?

December 9, 2008

For more information on Youth Marketing, check out mobileYouth’s free download : Youth Marketing Handbook This is an insight into youth trends through the eyes of a coffee drinker. Enjoy! Youth marketing truths in coffee …I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived [...]

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Youth Marketing Suicide: What will Pepsi learn from Motrin, EA and JetBlue?

December 8, 2008

Last week we blogged on Pepsi‘s departure from the rather staid world of high viz TV and print advertising in dumping agency BBDO. The brand, however, couldn’t have had a quicker baptism in the modern twitterverse than the backlash from it’s rather ill-thought out suicide themed advertisements (death of a calorie). Okay, kids may love [...]

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