In mobile, youth increasingly buy social context over good content. That means the success of mobile brands now depends on determining their social context.
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Published in the Daily Mail Mobile text messaging could become extinct within a generation as millions of young people turn to other forms of electronic communication. [mobileYouth comments: we did not say "extinct" but as they say "don't let the facts get in the way of a good story"] Teenagers are increasingly using instant messaging [...]
