graham brown

New data from Ofcom suggests UK teenagers ditching TV and books for their smartphones

by Freddie on August 4, 2011

The most recent communications market report released by Ofcom for the UK tells us that 47% of teenagers (12-15) in the UK own a smartphone compared to 27% of adults. This comes as no surprise as the mobileYouth 2010 report already pointed out that the smartphone market was being driven by youth mobile owners globally.

Trend: Youth Mobile Social Space

by Graham Brown on June 27, 2011

Historically, youth have always turned to Social Tools to create Social Space. In this presentation Graham Brown on mobileYouth looks at 7 modern examples of how youth have used mobile Social Tools from messenger applications to photo sharing communities to define and reclaim lost Social Space.

Trend: Curation is Innovation (mobile apps)

June 22, 2011

New trends briefing from Graham Brown of mobileYouth. Following our last trends briefing on Droidettes, we now turn our attention to the wider role of youth in the future of mobile applications development. As app usage continues to grow, the premium on innovative differentiation is higher than ever but where, exactly, should the industry be [...]

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The 2011 Mobile Youth Workshop for SonyEricsson (Download)

June 1, 2011

To discuss the details and finding of this workshop with mobileYouth contact us here (mobileYouth) The 2011 Youth and Mobile Culture Workshop Sony Ericsson View more presentations from Graham Brown (mobileYouth)

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Trends 101 – new presentation by Graham Brown

April 20, 2011

New 130 slide presentation by Graham Brown of mobileYouth covering 10 years of work in the field. 101 Trends shared in this slide deck including: * Social Thinking * Content vs Context * Paid vs Earned Media * Brand Democracy * Fanspotting * Youthsourcing How to download the presentation (on MobileYouthReport.com)

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mobileYouth @ The American Marketing Association

February 15, 2011

Where would we be without SMS, BBM, Facebook and MP3s? Youth discovered them first. Find out what’s hot and what’s not in the Youth Mobile Age in this webcast presented by Graham Brown from mobileYouth. Mobile Youth tracks emerging trends and culture amongst young mobile consumers worldwide for clients from telecommunications and handset OEMs to [...]

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Join mobileYouth at the American Marketing Association Webcast

January 21, 2011

Meeting Description: Where would we be without SMS, BBM, Facebook and MP3s? Youth discovered them first. Find out what’s hot and what’s not in the Youth Mobile Age in this webcast presented by Graham Brown from mobileYouth. Mobile Youth tracks emerging trends and culture amongst young mobile consumers worldwide for clients from telecommunications and handset [...]

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Youth Marketing Summit New Delhi Jan 2011

January 3, 2011

Find out more about Youth Marketing download the Youth Marketing Handbook for free mobileYouth starts the New Year with a visit to New Delhi India in January. Graham Brown will be speaking at Exchange4Media‘s Youth Marketing Summit on the 28th January at the Hotel Oberoi. We’ll be in India for 3 days at the summit, [...]

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The 7 Trends That Will Rock Marketing

May 24, 2010

50 downloads available of my latest presentation on Slideshare

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BrandDemocracy: Who controls the narrative?

May 14, 2010

BrandDemocracy: helping customers tell their story. It’s simple but so far removed from the dominant wisdom – use modern technology to tell the story about the brand. Now y’all know I’m a big Threadless fan (see the video when I met Threadless team) so any excuse to riff about them once again is most welcome. [...]

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