The Mind Reader
Rajiv Banerjee
AS A psychology graduate, Graham Brown could have had a reasonably good practise in UK. Instead, he chose to make the world his clinic rather than confine himself to a room. And the study of mind and behaviour has taken him across the globe with Mumbai as the latest destination. “It’s fascinating [...]
By Graham D Brown
Your biggest challenge today as a marketer isn’t asking “how do we engage youth?” but asking “how do we remove the internal barriers that prevent us engaging youth?”. Your biggest sale is the internal one and your competitor your own organization.
Advance apologies for its use but I will mention the C-Word.
The C [...]
by Graham D Brown
Let’s face it – UA ain’t nearly as cool as it should be
Building a brand takes time. The best brands have done it one customer at a time by focusing on share of customer over share of market. Many of the best case studies can be found in markets where the premium [...]
Upstart Radio by Graham Brown
This week featuring Ian Stewart – Asia’s leading youth marketer with a career spanning 20 years of insights with Friendster, MTV and Coke.
When you want to know about youth trends in Asia you speak to Ian Stewart. I’ve been tracking his work since his days at MTV when he produced superb [...]
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Soda Week
Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from What [...]
Upstart Radio by Graham Brown
If you want to see both sides of the coin when it comes to connecting with customers, Victor Nguyen Long from acclaimed agency 72 and Sunny probably knows more than most having worked with both Red Bull and Coke in his previous lives. Brands & people featured in this episode [...]
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Graham Brown talks to Helge Tenno from Screenplay Norway on customer innovation in a platform neutral world of post-digital. Radio audio located at bottom of post. Helge’s presentation below:
Post Digital Marketing 2009
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Graham Brown and Josh Dhaliwal established mobileYouth in 2001 at a time when most technologists were focusing on “location based services”, 3G and other technically oriented objectives. The thought that growing telecoms media and tech was about undertanding the consumer was – at the time – an exception.
Fortunately, we didn’t listen to the voices – [...]
Trust Earned and Lost
“Communication is not a function of technique but a function of trust” – Stephen R Covey
Trust is earned never bought. It comes from years of doing rather than saying. Consider the Google brand as a trusted benchmark. However, trust is easily lost through complacency and the 6 ways illustrated below.
In my [...]
