handset

The secret lives of teenagers

by Freddie on November 4, 2011

Misunderstood since 1904 Since the term “Adolescence” was first used in 1904, teenagers have become the most often misunderstood demographic throughout modern human history – misunderstood by marketers, teachers and parents. They have always been viewed as either rebellious thrill seekers or wanna-be followers of the latest fad. Teenagers throughout generations have always driven faster [...]

Trend: Arrival (What is driving Blackberry Youth Trend in the Emerging Markets?)

by Freddie on June 6, 2011

Download Free books on Blackberry Youth Trends We’ve published 2 Books covering youth marketing and brand recommendation for mobile brands like Blackberry: The Youth Marketing Handbook (Why do youth like Blackberry? What can RIM do about it?) Influence: A Marketer’s Guide (How have youth generated WoM for Blackberry? Who are the fans?) Blackberry Youth Trends [...]

mobileYouth around the world – weekly digest April 26, 2011

April 26, 2011

Motorola: Reclaiming Indonesia. How can Motorola reawaken its ‘Moto’-lovers? Motorola had its glory days among Indonesian youth with the RAZR handsets. In recent years BlackBerry has replaced Motorola in the Indonesian youth market. But there are passionate users of Motorola who still wait for the brand to give them some social currency. Who are they? [...]

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mobileYouth around the world – weekly digest April 12, 2011

April 12, 2011

mobileYouth Asia Trendwatch: Rise of BlackBerry and iPhone in the Malaysian youth market Trend Brief: Different handset brands definitely use somewhat slightly different approaches when it comes to their marketing campaigns, depending heavily on their key demographic. For example, not too long ago, no youths ever even considered buying a blackberry, simply for the sole [...]

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The 10 Key Youth Trends for Handsets 2011

July 27, 2010

The biggest influence on 16-24 yr olds when it comes to handset choice is other 16-24 yr olds not advertising, social media or mobile marketing. Sign-up free for the mobileYouth 10 Key Handset Trends Briefing for more insights.

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What Youth Think: Shenzhen China

July 16, 2010

We went to Shenzhen China to find out what local youth thought of their handsets and mobile operator. Which handset brand did they use and would they recommend it to a friend?

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How can Handset Brands win the Student Market?

July 15, 2010

How can handset manufacturers source product development insights form the student market? How can they improve their product launch hit rate? We’ll look at tactics for earning attention, co-creation and engagement in this handset specific presentation.

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How do youth create Social Currency with Mobile?

June 15, 2010

A new webinar presented by Graham Brown of Youth Research Partners. We’ll be looking at usage habits by global youth in the following areas: Messenger, Handset choice, Influence and word of mouth

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Anti-bully Phones by Carphone Warehouse and Samsung

August 31, 2007

Carphone Warehouse, in a partnership with Samsung, is about to launch four new anti-bullying handsets. The mobile phones are supposed to block bullying texts sent to children and will also send a SOS message to parents. They are a reaction to the surging wave of so-called cyber-bullying where victims are harassed via text messages. The [...]

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New Nokia Handsets Combining Music and Gaming

August 31, 2007

At Nokia’s Go Play event in London, two new handsets have been introduced – the N81 and the N81 8GB. The devices have been designed to complement both the music store on Nokia’s new Ovi online portal and the N-Gage gaming platform – all wrapped up in a sleek slider design and peppered with rich [...]

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