According to predictions by Yankee Group, over 10 million US tweens (children aged 8 to 12) will own a mobile phone by 2010. In 2005, only around 5 million US tweens carried a mobile device. While many children will turn to conventional devices and use minutes contained in family plans, there is also the option [...]
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We are a research advisory firm founded in 2001. We help companies understand and connect with youth to developer better customer insights, innovation and marketing. We publish the annual mobileYouth report and conduct bespoke research projects. We also build bridges between the marketing world and youth (see the Youth Marketing Academy)
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