Youth in Asia with Ian Stewart (Friendster)

Upstart Radio by Graham Brown
This week featuring Ian Stewart – Asia’s leading youth marketer with a career spanning 20 years of insights with Friendster, MTV and Coke.

When you want to know about youth trends in Asia you speak to Ian Stewart. I’ve been tracking his work since his days at MTV when he produced superb [...]

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Mobile Youth and Music (Presentation)

We hear a lot about youth not spending like they used to on music. Change it appears has not favoured the record industry. However, one can’t deny innovation such as Radiohead’s flexible charging models and the subsequent fan response as a vindication that while the charging models may be suspect, the $250 billion mobile youth [...]

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Run with the little guy…create some change

The above slide is a quote from Peter Van Stolk
Even if you’re a global multi-billion dollar outfit, you still have to be that little guy. Nike demonstrate that their base of operations is clearly one born out of an environment that rewards calculated risk taking. Where else could they concoct such ideas as Nike 6.0? [...]

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