Indonesia

Smoking Your Nokia – What Social Currency Means to Brands like BlackBerry, Sony Ericsson, and Nokia

by ghanik on May 31, 2011

In terms of social currency for young people, mobile phones are what smoking was. So how should marketers in Nokia, Samsung, BlackBerry, and Sony Ericsson adjust their strategy? Find out in this edition of mobileYouth Asia LIVE! Smoking Your Nokia Make sure you go to http://mobileYouth.Asia to get the full post and presentation.

Trend: Churn is Social (Are industry ideas about loyalty wrong?)

by ghanik on May 25, 2011

Is there such a thing as loyalty when it comes to young people and mobile operators? What are the limitations of using price as a strategy to reduce churn? Can operators use influencers in a group to get the group to switch operators? What can operators learn from the young people in the Harajuku area [...]

For BlackBerry, Marketing to Youth Means…

May 17, 2011

… different things in the different markets in Asia. Malaysia is very still very early in the adoption curve. India market is picking up, and Indonesia’s close to saturation. This brings interesting, often unexpected impact on how to best approach the different markets. Find out in more details: Find the full post right here

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mobileYouth around the world – weekly digest April 19, 2011

April 19, 2011

mobileYouth Asia Trendwatch: Looking at female BlackBerry users in India This trend is part of our latest presentation series – Reclaimed. http://www.mobileyouthreport.com/reclaimed Reclaimed is aimed at mobile handset manufacturers. In this series we explore the key social drivers of today’s youth and how the mobile phone fits into their daily social lives. Reclaimed looks at [...]

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What’s cooking over on mobileYouth.asia?

February 22, 2011

mobileYouth.asia is our latest blog. We’ll focus on the latest trends in youth mobile culture for the South Asian & Asian Pacific region. If you want to receive weekly updates on trends, insights and the latest statistical data from mobileYouth for the Asian region register for our newsletter here.

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Mobile Youth TV #3: Pricing Strategies and Churn

September 6, 2010

Mobile operator price wars are nothing new. From Indonesia to India and now Kenya. We look at operator price wars in the three markets and draw on learning from them. How do these price wars unfold? How do they affect operators and their KPIs? How do they affect youth mobile behavior?

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Mobile Youth TV #1: Rural

August 25, 2010

This week we’re looking at the world’s 200 million mobile owning youth and their families living in rural areas. What can new mobile services such as banking, commerce and learning offer them in terms of adding value to their lives? How can mobile service providers tap this trend and monetize a particularly low-margin segment?

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What Youth Think: I have influenced people to switch their mobile phone network

July 21, 2010

We asked youth what they thought about Operators. Here’s Jayani (aged 21) from Jakarta, Indonesia

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Hey Nokia! Remember Me?

June 24, 2010

A new Youth Research Partners presentation by Graham Brown: Featuring insights from UK, USA, China, Finland, Turkey, Spain, Indonesia and Malaysia

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Youth Research Partners 30 April 2010

April 30, 2010

Here’s a global roundup of what the Youth Research Partners are riffing this week: USA (Premise Marketing) Obamarketing President Obama had to figure out how to market himself to Gen Y, and figure it out he did. While many people hold up their noses and turn their backs on political marketing because it can be [...]

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