industrial

Users

by Graham Brown on March 27, 2009

See the full Youth Marketing presentation here Want ideas & visuals for your next Youth Marketing presentation? Only tech execs and drug dealers refer to their customers are “users”. Why? Users don’t choose, they use what’s given to them. Users don’t come back with awkward questions such as “what’s in it for me?”. Users don’t [...]

50 Youth Marketing Keywords (Part Two)

by Graham Brown on March 4, 2009

Graham Brown mobileYouth presents part 2 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Crowdsourcing. Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial 50 Youth Marketing Keywords You Need to Know PART [...]

The Next 10 Years of Marketing

February 10, 2009

Here’s the problem ~ feel free to share the graphics & slides …think of the problem as a pipeline which is caused by this… industrial education to serve an industrial society industrial marketing serves industrial companies brand owners and managers around the world think… so any surprise this is how the real owners react… But [...]

Read the full article →