Users

See the full Youth Marketing presentation here
Want ideas & visuals for your next Youth Marketing presentation?
Only tech execs and drug dealers refer to their customers are “users”.
Why?
Users don’t choose, they use what’s given to them. Users don’t come back with awkward questions such as “what’s in it for me?”. Users don’t Gate out [...]

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50 Youth Marketing Keywords (Part Two)

Graham Brown mobileYouth presents part 2 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Crowdsourcing.
Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial
50 Youth Marketing Keywords You Need to Know PART TWO (Graham [...]

The Next 10 Years of Marketing

Here’s the problem ~ feel free to share the graphics & slides
…think of the problem as a pipeline

which is caused by this…

industrial education to serve an industrial society
industrial marketing serves industrial companies
brand owners and managers around the world think…

so any surprise this is how the real owners react…

But fear not! This is what “they” are [...]

Talks Social but Walks Industrial – why most youth marketing fails

As much as you’d like to think yourself the elite of Social Media, you are all products of the industrial world.

You were penalized for sharing during test time at school, started the morning when the school bell rang and were rewarded for producing a 10,000 word essay when most modern execs struggle to get [...]

Industrial or Social – What type of youth marketer are you?

For over a century we have practised marketing based on industrial principles continuing to manifest its DNA in advertising, PR, marketing, product development and the ubiquitous presentation “value chain“.
Marketing historians will look back on the beginning of the 21st century as the defining point at which social marketing finally gained the necessary tools – social [...]

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