On September 30, 2009,
in features,
by Graham Brown
Notice how outstanding brands like Monster Energy, Vans, Red Bull, Jet Blue, Apple, Nike and Jones Soda are confident in standing for their values? That’s because they’re not focusing on the 100% we call “the market” but the 10% who are already sold on their product.
Saying “no” more often is the best advice a manager [...]
On November 19, 2007,
in News,
by Graham Brown
New Nielsen data shows Word of Mouth by far the largest single influencer of purchasing decisions. Relying on word-of-mouth is also culturally specific, so bear this in mind when targeting local youth segments. For example, consumers in Hong Kong were most influenced by WoM, whereas the Danes were the least.
Top Five/Bottom Five – to rely [...]
