innovation

The (Mobile) Future is Video

by Graham Brown on November 6, 2011

Cisco reckon the future is video but do vendors really understand how the real market drivers – youth – will be using it?

Why contests to develop new apps don’t work

by Freddie on November 2, 2011

Recently BlackBerry targeted engineering students to develop apps for the its App store . While brands need to involve students in the innovation process, what is missing is a social context for students to create apps that people actually want to use. The Occupy movement in the US has provided student developers with a social [...]

Trend: Curation is Innovation (mobile apps)

June 22, 2011

New trends briefing from Graham Brown of mobileYouth. Following our last trends briefing on Droidettes, we now turn our attention to the wider role of youth in the future of mobile applications development. As app usage continues to grow, the premium on innovative differentiation is higher than ever but where, exactly, should the industry be [...]

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Trend: Youthsourcing (How can brand leverage social innovation?)

May 2, 2011

Part of the 101 Trends Series by mobileYouth In every generation it is the Cultural Hackers who explore the bounds of technical possibility. Their Positive Deviance helps us understand the potential roles technology can play in our lives. Youth are blessed with an innate sense of play – a hunger to explore and push limits. [...]

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Can Social Thinking create a better Mobile User Experience?

March 1, 2011

Check out our Youth Marketing Handbook to find out more about free downloads on Social Thinking The “User Experience” has traditionally been a struggle. 60% of mobile owners reported experiencing “problems” with mobile access. The growth of smartphones may give us the form factor and environment to create a better experience but is it really [...]

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Upstart Radio 2: Helge Tenno Post Digital

July 31, 2009

Graham Brown talks to Helge Tenno from Screenplay Norway on customer innovation in a platform neutral world of post-digital. Radio audio located at bottom of post. Helge’s presentation below: Post Digital Marketing 2009 Click the play button to listen to the podcast

Podcast: Play in new window | Download

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Leading Geeks: Harness innovation for youth market (Presentation)

September 24, 2008

Good presentation here relevant to product development & marketing managers looking at integrating innovation with their youth market strategies Leading Geeks View SlideShare presentation or Upload your own. (tags: leadership)

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