The Changing Landscape of Youth Marketing

Recently I spoke with 1010Youth Award nominee Ben Smithee of Gen Y and Millennial research company Spych Research. After the interview I kept thinking wow that guy is passionate about youth research. He’s passionate because he understands the role research plays in the development of products and services that fill a need in [...]

Youth Trends Report 2010 Part Two

This is part 2 of 3. Compiled by Graham Brown of What Youth Think (the brains behind mobileYouth) and the Youth Research Partners
* Part One Available Here
Sample Slides
Slideshare

Events
Why not come join us on our world tour this year Young Ideas Salon starting Mumbai Feb 2010
Contributors (the Youth Research Partners)
Company / Location / (twitter)
Graham Brown London [...]

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If only they looked like this…

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Free Ebook – Mobile Youth in Emerging Markets

New Today: Mobile Youth in Emerging Markets – 10 page ebook PDF
Covering India, China & South Africa – a look at the 1.1 billion youth that offer a glimpse into the future of youth marketing here today. Download it free today @ mobileYouthnet (the youth research community).

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Skateboarding part 1 (London South Bank)

New mobileyouth video today. I decided to head up to London’s South Bank and talk to some skate dudes about mobile phone use to show how easy it is to start building a dialogue with young customers in their universe as opposed to stuffing them in sterile focus groups.

As a youth I fell in [...]

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