Misunderstood since 1904 Since the term “Adolescence” was first used in 1904, teenagers have become the most often misunderstood demographic throughout modern human history – misunderstood by marketers, teachers and parents. They have always been viewed as either rebellious thrill seekers or wanna-be followers of the latest fad. Teenagers throughout generations have always driven faster [...]
insights
We’ve been in the business of researching and helping clients better understand youth mobile culture since 2001. We’ve published reports, books and presentations to share our insights and learnings from the last 10 years of global travel. Find out more about how you too can access these insights.
