iphone

Insights showing where smartphones are used (Infographic)

by Graham Brown on November 10, 2011

Increasingly mobile companies need to understand context.We need to understand not just what services youth are using on their mobile phone but also the context in which they are used. See the infographic below by Tatango to get an idea on where smartphones are used today. Interestingly, none of these options cite “toilet” or “bed” [...]

Teens like Blackberry but secretly love the iPhone

by Graham Brown on November 7, 2011

Ask any teen about the relationships that count and they’ll tell you “it’s complicated”. Blackberry is no different. Teen mobile behavior and their relationship with the handset is a curious one that we’ve tracked since 2009. Data tell us that they may be getting their hands on Blackberry but our own insights tell us their [...]

Mobile and youth will change the face of shopping

November 5, 2011

With everyone talking about mobile payments have we lost focus on the key issue? Mobile payments isn’t about the payment but the activities and social context supported by the payments. How will smartphones turn shopping, music and other youth pastimes back into a social experience?

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The secret lives of teenagers

November 4, 2011

Misunderstood since 1904 Since the term “Adolescence” was first used in 1904, teenagers have become the most often misunderstood demographic throughout modern human history – misunderstood by marketers, teachers and parents. They have always been viewed as either rebellious thrill seekers or wanna-be followers of the latest fad. Teenagers throughout generations have always driven faster [...]

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Youth Mobile Usage: Infographic

November 3, 2011

Interesting composition by JIWire (see link below) called “How the millenial generation uses mobile” to add to the growing number of infographics about youth mobile usage. This data is a useful add to any presentation. While data is important to marketing and product related decisions for mobile companies we are increasingly operating in an era [...]

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Mobile Youth TV #4: 3 strategies for mobile operators to fight youth churn

September 13, 2010

In episode 4 of mobileYouth TV we give mobile operators 3 strategies in their fight against youth churn to pick from. You can lower your prices, tie up with a handset brand or focus on better serving your customers. Watch the video and read the post to find out the benefits and drawbacks of each of the 3 strategies. Then let us know in the comments what strategy or a combination of strategies you would pick to battle youth churn.

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Mobile Youth TV #2: Loyalty and Churn

August 30, 2010

This week we are looking at how AT&T, Sprint Nextel and Verizon are fighting consumer churn. Annualized youth churn rates across the 65 markets covered in the mobileYouth report average just over 30%. That means one in 3 youth accounts are switching or deactivating every year – an attrition cost that totals billions of lost dollars for service providers. See how the top 3 US operators are dealing with this issue and find out which method is the most effective.

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Hey Nokia! Remember Me?

June 24, 2010

A new Youth Research Partners presentation by Graham Brown: Featuring insights from UK, USA, China, Finland, Turkey, Spain, Indonesia and Malaysia

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CC1: What can Sodas teach Handsets?

August 20, 2009

Soda Week Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from [...]

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What Youth Think: The Iphone 3GS

July 15, 2009

We’re trialling a new BETA project: WHAT YOUTH THINK- getting youth to talk about the products and services they love. Our brave tester Chidi trials the Iphone 3GS

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