iphone

Mobile Youth TV #4: 3 strategies for mobile operators to fight youth churn

September 13, 2010

In episode 4 of mobileYouth TV we give mobile operators 3 strategies in their fight against youth churn to pick from. You can lower your prices, tie up with a handset brand or focus on better serving your customers. Watch the video and read the post to find out the benefits and drawbacks of each of the 3 strategies. Then let us know in the comments what strategy or a combination of strategies you would pick to battle youth churn.

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Mobile Youth TV #2: Loyalty and Churn

August 30, 2010

This week we are looking at how AT&T, Sprint Nextel and Verizon are fighting consumer churn. Annualized youth churn rates across the 65 markets covered in the mobileYouth report average just over 30%. That means one in 3 youth accounts are switching or deactivating every year – an attrition cost that totals billions of lost dollars for service providers. See how the top 3 US operators are dealing with this issue and find out which method is the most effective.

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Hey Nokia! Remember Me?

June 24, 2010

A new Youth Research Partners presentation by Graham Brown: Featuring insights from UK, USA, China, Finland, Turkey, Spain, Indonesia and Malaysia

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Youth Mobile Trends Indonesia

May 4, 2010

With over 70 million youth in Indonesia owning a mobile phone, this is one market on the move. Not just in terms of top line numbers but also how Blackberry and Twitter are developing key Beachheads of influence within the youth segment. Category: News & PoliticsUploaded by: MobileYouthHosted: youtube

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Student Insights on Mobile Phones and Networks

May 2, 2010

Students at the University of Massachusetts talk about what they like and dislike about their mobile phones and network providers. Verizon Wireless, T-Mobile, AT&T, iPhone, Blackberry, LG are discussed. Category: EducationUploaded by: MobileYouthHosted: youtube

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Global Youth Alert: Smartphone Adoption Among Malaysian Youth

February 26, 2010

iPhone and Blackberry adoption among youth in malaysia with Bernard Hor Category: EducationUploaded by: MobileYouthHosted: youtube

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CC1: What can Sodas teach Handsets?

August 20, 2009

Soda Week Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from [...]

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CC1: Graham & Josh ask "What can sodas teach handsets?"

August 19, 2009

Client Conversations from mobileYouth – a new series sharing insights into the challenges facing brands in engaging young customers. In this episode, Graham Brown and Josh Dhaliwal look at how sodas source consumer insights. Can this approach be applied to the world of the less funky & fresh – e.g. a handset brand? We discuss [...]

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What Youth Think: The Iphone 3GS

July 15, 2009

We’re trialling a new BETA project: WHAT YOUTH THINK- getting youth to talk about the products and services they love. Our brave tester Chidi trials the Iphone 3GS

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Here Comes the Monorail

March 19, 2009

Marge “The Main Street’s still all cracked and broken” Bart “Sorry Mom, the mob has spoken” Everyone “Monorail! Monorail! Monorai—l” (c) News Intl Marge vs the Monorail “An amazing musical number; Leonard Nimoy in a random guest appearance… Besides being replete with excellent jokes, this episode reveals the town’s mob mentality and its collective lack [...]

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