japan

Trend: Churn is Social (Are industry ideas about loyalty wrong?)

by ghanik on May 25, 2011

Is there such a thing as loyalty when it comes to young people and mobile operators? What are the limitations of using price as a strategy to reduce churn? Can operators use influencers in a group to get the group to switch operators? What can operators learn from the young people in the Harajuku area [...]

What’s cooking over on mobileYouth.asia?

by Graham Brown on February 22, 2011

mobileYouth.asia is our latest blog. We’ll focus on the latest trends in youth mobile culture for the South Asian & Asian Pacific region. If you want to receive weekly updates on trends, insights and the latest statistical data from mobileYouth for the Asian region register for our newsletter here.

Free report and seminar on Latest Youth insights from DoCoMo Japan at MWC Bareclona

February 11, 2009

Mobile World Congress Seminar Thursday 19th Feb ~ Hall 5, Level 3, Room 8 “Youth and Mobile – Global Insights” Seminar 0930-1200 featuring research, insights, video and gadgets from MSRI, DoCoMo Japan, Disney, Telefonica, mobileYouth and the GSMA Panel Session hosted and moderated by Graham Brown (mobileYouth) Attendees will be able to get a free [...]

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Global Swarming – youth marketing truths in coffee?

December 9, 2008

For more information on Youth Marketing, check out mobileYouth’s free download : Youth Marketing Handbook This is an insight into youth trends through the eyes of a coffee drinker. Enjoy! Youth marketing truths in coffee …I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived [...]

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Mobile Youth Marketing in Japan (Presentation)

October 6, 2008

Here are two key markets covered in the mobileYouth report – Japan and China. Following our earlier posts on Youth in China, check out the latest find – Youth in Japan. “Harnessing Mobile Marketing To Connect With Today’s Youth – How Youth Brands In Japan Do It Right” by Christopher Bilich from Infinita in Japan [...]

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Disney targets 1million Japanese families with new MVNO

November 12, 2007

Having failed miserably in the U.S. Disney plans to launch a mobile phone service in Japan next year offering customers animated content. Disney will use mobile phone carrier Softbank Corp’s network and the two would jointly develop handsets, according to Nikkei business daily. Disney’s entray into Japan as a mobile virtual network operator is likely to trigger further competition in [...]

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