Technology and Lifestyle Trends in Asia

Iran tweets for freedom
Despite the force of the Iranian government against freedom of expression, people in Iran who believe in social justice and freedom turns to Tweeter for that needed voice. This social networking platform allows them to air their voices freely, and for the first time giving this nation and others as well to unite [...]

Tagged with:  

Youth Mobile Asia

More Japanese online through mobile
Japanese set the standards in mobile internet use. The Japan Ministry of Internal Affairs and Communication report that 83% of Japanese use mobile iternet. Explore the culture of connectivity in Japan. (eMarketer)
It’s all about free music at Singapore
Nokia was generous to Singapore when it rolled out free downloadable music for their new [...]

Tagged with:  

Asian Youth – McDonalds, Social Networking and Myths Debunked

Mobile advertising in Asia
Listening to music, taking pictures and sending SMS were the top activities of young adult mobile phone users in Hong Kong, Singapore and Japan. “The ability to stimulate user action will be the key to success in mobile advertising,” said Yeunsil Lee, an ROA Group analyst. (eMarketer)
Japan and social networking
Where do the [...]

Tagged with:  

Asian Youth Trends – China, Thailand, Japan, India

Change and Youth in China
FRONTLINE documents nine young Chinese as they struggle to find their paths in the nation’s booming economy and confront the challenges of modernity and Westernization. Young & Restless in China portrays the country’s astonishing social and economic transformation. (PBS)
Technology

There are three billion people under the age of 25 and 61% of them live [...]

Tagged with:  

Where in the world? Tour Update 1

It’s been a while since I’ve had time to pen a proper post. So here’s a short update just to touch base with the mobileyouthosphere.
Sunday 12 Apr

I departed London April 12th after experience the delights of Yotel before setting off on our mobileYouth world tour.
Monday 13 Apr

Landed in a cold, rainy Chicago to a warm [...]

Tagged with:  

Free report and seminar on Latest Youth insights from DoCoMo Japan at MWC Bareclona

Mobile World Congress Seminar
Thursday 19th Feb ~ Hall 5, Level 3, Room 8
“Youth and Mobile – Global Insights” Seminar 0930-1200
featuring research, insights, video and gadgets from
MSRI, DoCoMo Japan, Disney, Telefonica, mobileYouth and the GSMA
Panel Session hosted and moderated by Graham Brown (mobileYouth)
Attendees will be able to get a free copy of the MSRI “Children and [...]

Tagged with:  

Global Swarming – youth marketing truths in coffee?

The following is a draft extract from my forthcoming Mobile Youth book “Global Swarming” released in 2009.
This is an insight into youth trends through the eyes of a coffee drinker. Enjoy!
Youth marketing truths in coffee
…I caught up with Kan the next day in Starbucks, Futakotamagawa – a pleasant outskirt of Tokyo where I lived so [...]

Tagged with:  

Mobile Youth Marketing in Japan (Presentation)

Here are two key markets covered in the mobileYouth report – Japan and China. Following our earlier posts on Youth in China, check out the latest find – Youth in Japan. “Harnessing Mobile Marketing To Connect With Today’s Youth – How Youth Brands In Japan Do It Right” by Christopher Bilich from Infinita in Japan
Harnessing [...]

Disney targets 1million Japanese families with new MVNO

Having failed miserably in the U.S. Disney plans to launch a mobile phone service in Japan next year offering customers animated content.
Disney will use mobile phone carrier Softbank Corp’s network and the two would jointly develop handsets, according to Nikkei business daily.
Disney’s entray into Japan as a mobile virtual network operator is likely to trigger further competition in an already saturated [...]

Blog Widget by LinkWithin
Tagged with:  

Copyright

All material published on this site is copyright of mobileYouth W2F limited unless prior exception is provided.
© 2010 mobileYouth - youth marketing mobile culture research