From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends
NEXT GEN BRAND LIST
To follow the list click here and the follow button (you’ll need a twitter account to do this). If you don’t you can [...]
Following on from my earlier post “Content is Dead, Long Live Context” – here are the Top 10 Context Brands you requested:
1) Monster Energy Drinks
2) Pure Digital Flip
3) Jet Blue
4) Threadless
5) BeingGirl
6) Toyota Scion
7) Ford Fiesta (Movement)
8) Boost Mobile RockCorps
9) Nike 6.0
10) Red Bull
Now, the point is… if you’re still committing most of your budget [...]
Last week we blogged on Pepsi’s departure from the rather staid world of high viz TV and print advertising in dumping agency BBDO. The brand, however, couldn’t have had a quicker baptism in the modern twitterverse than the backlash from it’s rather ill-thought out suicide themed advertisements (death of a calorie). Okay, kids may love [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #6) If you want to change your results, change your measurements
7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing what works – [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #5) Challenge your internal language
6) If you want to change your results, change your measurements
Ultimately it all comes down to Your choice of metric.
I’ve been a long time proponent of integrating long term business metrics alongside [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #4) Make the internal business case for youth
5) Challenge your internal language.
Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages.
See this post by Dave Knox from [...]
by Graham Brown
Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown
<Back to Law #3) Build a dialogue using the right channels
4) Make the internal business case for youth
“We’re not a youth brand!” is the classic statement of disconnect.
As the BBC strives to find mid teen programming to keep their [...]
Youth don’t wake up in the middle of the night in a cold sweat with your mobile app or your brand on their mind – so why do we think otherwise?
Let’s face it – youth don’t care about you, your product, your latest whatever or the fact that you’re the leading, the biggest, the most [...]
The fruit of youth marketing lies in organic soil.
Excuse the poetic analogy for one moment whilst we take a look at how companies are forging long term dialogue and relationships with young consumers using innovative methods.
The innovation lies not in technology. This is not about discovering a web2.0 widget but in using innovative approaches to [...]
