jet blue

Cool Youth Brands List on Twitter

by Graham Brown on October 30, 2009

Find out more about youth branding and youth marketing in our 2 new Books The Youth Marketing Handbook Influence: A Marketer’s Guide From Monster Energy Drinks to Jet Blue – here’s a list of the brands we love here at mobileYouth on Twitter so you can easily keep up with the trends. NEXT GEN BRAND [...]

Youth Marketing Suicide: What will Pepsi learn from Motrin, EA and JetBlue?

by Graham Brown on December 8, 2008

Last week we blogged on Pepsi‘s departure from the rather staid world of high viz TV and print advertising in dumping agency BBDO. The brand, however, couldn’t have had a quicker baptism in the modern twitterverse than the backlash from it’s rather ill-thought out suicide themed advertisements (death of a calorie). Okay, kids may love [...]

Law 7 – Ignore common sense: mobileYouth.org’s 7 laws of youth marketing

November 1, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #6) If you want to change your results, change your measurements 7) Sustainable brands ignore common sense – the underpinning of many of the failings highlighted in the 6 previous rules. Common sense means doing [...]

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Law 6 – If you want to change the results, change the metrics: mobileYouth.org’s 7 laws of youth marketing

October 31, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #5) Challenge your internal language 6) If you want to change your results, change your measurements Ultimately it all comes down to Your choice of metric. I’ve been a long time proponent of integrating long [...]

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Law 5 – Challenge your internal language: mobileYouth.org’s 7 laws of youth marketing

October 30, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #4) Make the internal business case for youth 5) Challenge your internal language. Many CEOs create an introspective “ivory tower” culture that takes too much time in self-referencing and using industry specific languages. See this [...]

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Law 4 – Make the internal business case for youth: mobileYouth.org’s 7 laws of youth marketing

October 29, 2008

by Graham Brown Part of the feature series: The 7 Laws of Youth Marketing by Graham Brown <Back to Law #3) Build a dialogue using the right channels 4) Make the internal business case for youth “We’re not a youth brand!” is the classic statement of disconnect. As the BBC strives to find mid teen [...]

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# The 10 Changes a CEO needs to make to win young consumers – #9 Realize that Youth don’t give a damn about you

March 14, 2008

Youth don’t wake up in the middle of the night in a cold sweat with your mobile app or your brand on their mind – so why do we think otherwise? Let’s face it – youth don’t care about you, your product, your latest whatever or the fact that you’re the leading, the biggest, the [...]

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The 10 Changes a CEO needs to make to win young consumers – #7 Go Organic

March 11, 2008

The fruit of youth marketing lies in organic soil. Excuse the poetic analogy for one moment whilst we take a look at how companies are forging long term dialogue and relationships with young consumers using innovative methods. The innovation lies not in technology. This is not about discovering a web2.0 widget but in using innovative [...]

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